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300 dpi
300 dpi
300 dpi
|  | 03.12.2010
Premium Meets Premium
During the course of an exclusive launch party,
Rodenstock presented the first Mercedes-Benz eyewear collection
made by Rodenstock. The two premium partners are a perfect
complement to each other: Mercedes-Benz as one of the best-known
brands in the world and Rodenstock with its more than 130 years
of experience in the field of lenses and frames. It is a liaison
of superlatives regarding quality, design and
heritage.
Modern
Classics
As the worldwide licensee of
spectacles from Mercedes-Benz, Rodenstock presented the first
sunglasses and correction spectacles. The exquisite models are
very convincing with their elegant sportiness as well as their
design and functional quality at the highest possible level,
which means they will appeal to more than only fans of the
German car brand. Three different product lines address varying
brand-aware groups of buyers. A specially adapted collection was
designed especially for Asian end customers.
Self-confidence as a
statement
The sporty entry level segment is
directed primarily at young design enthusiasts and will be
introduced as a pure sunglasses collection. Progressive shapes
in a curved or shield look as well as striking 3D workmanship
and logos placed on metal plates will convince
lifestyle-oriented men who like to visibly wear the famous
star.
The premium segment of the upmarket
model series for the elegant, comfort-orientated spectacles
wearer is characterised by a timeless design and draws upon the
shapes of the classical Carré and pilot spectacles. Harmonious
material combinations of metal and plastic guarantee the
greatest possible wearing comfort.
The top
segment stands for pure luxury and superiority with a
particularly exclusive choice of materials. Extremely light,
pure titanium and innovative integrated spring hinges will
appeal to technology-enamoured fans of the brand. Cool colours
and dynamic shapes suit men of any
age.
For
connoisseurs
Based on the typical car paint
colours of Mercedes-Benz, the spectacles are mainly in muted,
dark hues like blue, black, burgundy, and Havana. Most models
are offered in four colours. Matt surfaces for the plastic
frames, or alternatively matt/gloss patterns inspired by
radiator grills for the metal spectacles ensure thrilling
effects.
The Mercedes-Benz spectacles
collection is available from specialised opticians all across
Germany effective immediately and worldwide as of February.
further inquiry / contact person
Stefanie Biereder
printable version
Bitte beachten Sie: Die vorliegende Presseinformation wurde von Ihnen aus unserem Archiv abgerufen und ist älter als drei Monate. Die in ihr enthaltenen Informationen entsprechen daher unter Umständen nicht mehr dem inzwischen aktuellen Stand.
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