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300 dpi
300 dpi
300 dpi
|  | 04.10.2010
Premium Meets Premium
The opti 2010 is once again an occasion for
Rodenstock to announce very promising new licence cooperative
ventures. The Munich spectacles manufacturer will offer frames
for Mercedes-Benz and Alfred Dunhill in 2010. The new
collections will supplement the premium product range of
Rodenstock as of April 2010.
Modern
Masculinity
As a worldwide licensee of the
spectacles from Mercedes-Benz, Rodenstock is presenting the
first sunglasses and correction spectacles as of April 2010. The
exquisite models will be very convincing with elegant
sportiness, as well as design and functional quality at the
highest level. Three product lines ensure wide groups of buyers:
a sporty line for younger lifestyle-oriented men, an up-market
series of models for the elegant, comfort-oriented man as well
as a top segment that stands for luxury and confidence with a
very special and exclusive choice of
materials.
For True
Gentlemen
Stylistic yet timeless design in
combination with luxurious yet discrete decorative elements
characterises the collection from Alfred Dunhill, which is
completely in the style of the modern British gentleman. There
will also be three lines for this cooperative venture based on
the different segments of the brand. “Casual” captivates with
acetate and metal spectacles in the typical British look. The
models from the “Classic” collection appeal to true gentlemen
with their authentic and timeless value. The sunglasses and
correction spectacles in the “Sport” line are convincing because
of their dynamic design and clear and sporty
lines.
There will be a specially adapted collection of
this very popular brand for Asian buyers in the Far
East.
The spectacles from Mercedes-Benz and
Alfred Dunhill will be available worldwide from specialised
opticians as of April 2010.
further inquiry / contact person
Stefanie Biereder
printable version
Bitte beachten Sie: Die vorliegende Presseinformation wurde von Ihnen aus unserem Archiv abgerufen und ist älter als drei Monate. Die in ihr enthaltenen Informationen entsprechen daher unter Umständen nicht mehr dem inzwischen aktuellen Stand.
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