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300 dpi
Board of directors Peter Körfer-Schün and CEO
Oliver Kastalio
|  | 10.11.2010
Rodenstock goes in the offensive
Rodenstock, a worldwide leading manufacturer of
lenses and frames, will be managed in the future by two
internationally ranking brand managers with many years of
experience. Oliver Kastalio (46), the new CEO, has held
responsible positions with the global consumer goods enterprise
Procter & Gamble for 19 years in the areas of product
development, brand management, marketing, M&A, finance and
sales. Most recently, he was the General Manager and Vice
President of the Global Prestige Products division. Under the
leadership of the designated Member of the Supervisory Board,
Peter Körfer-Schün (65), the sanitary systems manufacturer Grohe
developed into a global brand in less than a
decade.
"We have successfully won over
Mr. Kastalio for Rodenstock, who is an expert in the
high-quality consumer goods sector," says Peter
Körfer-Schün, who advised the owners when filling the management
position. Kastalio, a German who lives in Geneva, was lastly
with Procter & Gamble with worldwide responsibility for
luxury products and scents from brands such as Hugo Boss,
Baldessarini, Rochas, dunhill, Montblanc, Lacoste, Escada and
Jean Patou. He was responsible for product development,
production, logistics, marketing, and sales to an extent of more
than 1 billion euro and he managed a division with more than
2000 employees.
Kastalio paraphrases his
philosophy as: "Successful brand management means
accurately analysing the requirements of customers and then
bringing just the right products to market with creativity and a
feeling for the spirit of the times. I will also introduce this
approach at Rodenstock." The premium Rodenstock brand is
shaped by 130 years of tradition, the highest quality,
innovativeness and the best know-how. We want to revitalise
these traditional brand values of Rodenstock," emphasises
Kastalio. "We won't do everything differently than we
are doing now, but push ahead with successful approaches such as
internationalisation and the brand licenses. However, before we
develop the strategy any further, I would like to enter into a
dialogue with the employees and managers and look intensively
into the company," says
Kastalio.
100-Day Plan
Started
Peter Körfer-Schün points out that
the new management duo together with management have put a
100-day plan into motion for the strategic further development
of the company. He says, "The Rodenstock brand has
one-of-a-kind development potential. Rodenstock is the only
manufacturer worldwide that combines high-precision lenses and a
broad range of classical and elegant frames into a unique
'system of vision'."
Peter
Körfer-Schün was CEO of Grohe AG until 2004. Under his
leadership, the medium-size bathroom fittings manufacturer from
Hemer in Sauerland developed into a complete provider of
sanitary products and systems and a global brand for bathroom fittings.
further inquiry / contact person
Stefanie Biereder
printable version
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