300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi


13.01.2012
Stylish Outlooks

Porsche expands its current eyewear collection with a total of 13 new sunglasses and correction frames for ladies and men. The luxury brand is highlighting its typical character with purist shapes, innovative technology and choice materials. The result is exclusive spectacles for the highest demands with outstanding wearing comfort.

Inspiration from Nature
Whether sporty for skiing or as a stylish accessory for après-ski – diversity and a perfect design make the sunglasses in the "Organics" line indispensible. Porsche Design is showing two new models in the wrap-around look that are orientated around organic shapes. The P'8535 frame and the more slender version P'8531 are convincing due to consistent styling with a broader, more progressive lens shape and ergonomically soft rounding. A flow line shaped transition that runs from the front of the spectacles to the sides as well as a flowing band are characteristic of the design of the two models, neither of which have lugs. The dynamics of the metal front are continued consistently in the wide, clearly textured sides, which are made of a special high-tech plastic.

The organic patterns and style of honeycomb are behind the inspiration for the design of the sporty sunglasses from the "Honeycomb" men's line. Model P'8537 is distinguished by a sporty look with the shape of a rounded drop and a cut-out in the bridge. The striking, angular look is characteristic of both P'8538 variations. The outside of the sides are made with an extremely stable high-tech plastic, while the inner side has the typical "honeycomb" pattern in the form of a soft rubber inlay. The benefit here is that the sides adapt to the shape of the wearer's head as if by themselves so that the spectacles do not slip. In addition, the models of these lines present a decisive plus in this season. Both spectacles can be glazed with correction lenses. Discrete colour contrasts and thrilling accents on the inner side of the sides emphasise the purist design and are right in line with current trends. Another original detail is provided by translucent sides in which the honeycomb pattern also shimmers through to the outside.

Stylish Down to the Details
The high-tech material carbon is used consistently in sunglasses P'8547 as well as in the two correction frames P'8215 and P'8217. For example, the innovative car-bon-look acetate was developed especially for the frames, and gives the specta-cles a stylish and self-confident air. Porsche Design is full of surprises with a thrill-ing contrast in the combination of colours, for example striking, patterned acetate in combination with translucent acetate in a classical horn look. Technical know-how can be seen here in every detail, for example in the spring hinge that is com-pletely integrated into the frame so that the models ensure a stylish look down to the smallest details.

Contours in Perfection
Sporty and exquisite at the same time with flowing lines and soft transitions, the models of the "Flowing Titanium" line follow the styling of the design icon, the 911. Two new correction frames are being added this season. P'8214 S1 is designed as a sporty version with round contours, and in contrast the P'8214 S2 is convincing with angular contours. This powerful expression is also unmistakable in the models of the "Aerodynamics" line. Sunglasses P'8543 with an angular, masculine front in a Carré shape and double-bridge are also made of titanium. The design of the high-tech plastic sides is reminiscent of a wind tunnel. The finely wrought edges create a thrilling interplay of light and shadows. Model P'8544 is also designed with the same details, and is distinguished by its soft, round pilot lenses. The extravagant design of the frames is additionally emphasised by exquisite colour combinations such as gold with grey, dark red with black or blue-grey with an antique touch.


Materials and Colours Combined Innovatively
Porsche Design brings a very exciting material mix to bear in two correction mod-els. The front of the P'8219 frame with a double-bridge and the P'8220 with a sim-ple bar made of titanium is highlighted by an additionally applied acetate ring. This fashionable detail is accentuated by an interesting colour mix: grey with olive green, gold with brown, or dark-grey with blue. Matt, transparent or shiny surfaces intensify the effect. The casually elegant style of the spectacles makes them into a fashionable all-rounder and a trendy must-have – both in business and in leisure time.



further inquiry / contact person
Stefanie Biereder

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