300 dpi




300 dpi




300 dpi




300 dpi


13.01.2012
Porsche Design Celebrates 40 Years of Engineered Luxury

Trends come and go, but Porsche Design remains. Porsche Design has inspired for 40 years with engineered luxury. Numerous products of the luxury brand have advanced into true classics over the past four decades, and are still famous in the entire world today. Take the world's first sunglasses with replaceable lenses, for example, i.e. the P'8478. For the anniversary, Porsche Design Eyewear is presenting the legendary P'8478 in the limited special edition "40Y". For all enthusiasts of Porsche Design Eyewear, the luxury brand is also presenting two exquisite anniversary collector's boxes with other exclusive items for devotees.

Iconic Style Since 1972
40 years ago, the company founder Professor Ferdinand Alexander Porsche devel-oped the legendary Chronograph I, the world's first black watch. The second prod-uct from Porsche Design followed in 1978: the so-called "Exclusive Spectacles" or also the P'8478. The perfect design has remained unchanged since then. Only the choice of material was adjusted to today's level of technology with ultralight tita-nium. Porsche Design is issuing the P'8478 pilot spectacles in an exclusive special edition for the 40 year anniversary of the brand. They are made of sandblasted titanium in matt silver-grey combined with brown, silver-mirrored, progressive tint lenses, which emphasize the typical look of the seventies in a way that is true to its style. A 40Y laser emblem – for 40 Years – on the bridge and the inner side of the right side make the special model unmistakable. The number of P'8478 sunglasses is limited to 10,000, and they are available in the four sizes S, M, L, and XL.

Classic for Collectors
There is also the "40Y of Innovation" collector's box for Porsche Design fans for the anniversary. The box, which is limited to 1972 specimens as a reference to the year the brand was founded, contains the P'8480 Y, P'8418 Y and P'8494 Y sunglasses in addition to the P'8478. They are all classics of the Porsche Design Eyewear collection, which have been reissued for the brand's birthday, and are available exclusively in this format in the exquisite "40Y of Innovation" box. Another anniversary edition is the "40Y of Iconic Products" box. It contains two very special icons of Porsche Design: the world's first black wristwatch from 1972, the so-called Chronograph I from the "Iconic Style" collection in exclusive, matt silver-grey, as well as the world's first sunglasses with replaceable lenses, the P'8478 in the special 40Y design. The logo on the sides and the inner sides pick up on the shade of red of the second hand of the Chronograph I paying homage to the history of the luxury brand. The number of collector's boxes is limited to 911.

40 Years of Trendsetting Design
Since its founding in 1972, Porsche Design has created luxurious companions for life. Here, the brand combines a purist design with the highest quality materials, innovative functionality and perfect craftsmanship. In short - it is engineered luxury. The "iconic style" that is typical of Porsche Design made its debut in 1972 with the world's first black watch. Today, the product range includes watches and eyewear as well as luggage, electronic products, a men's cologne line, a sports collection and also a fashion collection for ladies and men. The philosophy of Porsche Design has remained unchanged and has been acknowledged at all times - specifically with more than 130 national and international awards.

One of the most striking examples is the so-called exclusive spectacles, P'8478, which were launched by Porsche Design in 1978 as the first replaceable lens spectacles in the world, and which are still one of the most successful sunglasses in the world to this day. The P'8480 sunglasses with the innovative folding mechanism also created a stir in the year 1980. The fold-up pilot spectacles can be folded up in no time at all. Another classic is the P'8470 shield sunglasses in the sporty 80s look, which were made famous by Yoko Ono. The artist wore the spectacles for the first time in 1979 at a press conference and was seen with them later on various records and magazine covers. Now the model is known among enthusiasts under the name of Yoko Ono spectacles.

The focus at Porsche Design has also been on women since 2010 with the first sunglasses collection for women who are looking for a clear, functional and time-less design without having to forego that which is special. The ladies spectacles collection was expanded in August 2011 to also include correction spectacles.



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Stefanie Biereder

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