300 dpi




300 dpi




300 dpi




300 dpi




300 dpi


13.01.2012
On the road to perfect spectacles with the new Rodenstock ImpressionIST® 3

Professional and comprehensible expert advice as well as precision measurement are the basis for successful sales of high-quality products – and hence the goal of every optician. Rodenstock developed the high-end service terminal called ImpressionIST® Avantgarde especially for that purpose. It was presented for the first time in 2009 and has proven to be a best-seller ever since. Rodenstock is introducing a lighter, more flexible and lower-cost alternative at opti 2012: ImpressionIST® 3. As central components on the way to perfect spectacles, both devices help opticians to fully develop their expertise and make effective use of the holistic offer from Rodenstock – as a guarantee for the best advised and satisfied end customers.

Progressive 3D Video Measurement
As 3D video centring systems, ImpressionIST® Avantgarde and the new ImpressionIST® 3 combine comprehensive measuring and consultation functions, satisfying operating comfort and outstanding picture quality. The heart of the two devices is the 3D stereo camera technology for fast, accurate and automatic determination of the customer's individual parameters, and it does everything with one shot. In the process, pictures are taken from two perspectives while looking into the mirror with the pre-adjusted frame – completely without any interfering tools like a measuring attachment. With the help of the photographs, parameters like the vertex distance, pupil separation, bow angle and frame tilt are measured exactly. This comprehensive and accurate recording of all the relevant data makes the device perfect for the adjustment of Rodenstock Impression® lenses. The spectacles wearer receives an unparalleled individual and precision result – in short, the perfect spectacles.

Individual and Competent Expert Advice
Everything from a single source: There are convenient to use consultation programmes in the device for expert and visual consultation. They show the characteristics of different progressive, near vision, sport and single vision lenses in a way that is as easy as it is graphic. In addition, the customer can immediately see how different models of spectacles, colour variations and shapes suit him thanks to the consultation programme for frames, colours and finishes. Even lens tints and antireflection coatings can be simulated here with a simple mouse click.

Innovative, Flexible and User-Friendly
In practice, ImpressionIST® 3 and ImpressionIST® Avantgarde prove their worth through their easy handling. With its very slender design, ImpressionIST® 3 is very well suited for shops that only have a small amount of space or low rooms. Thanks to the greater depth of focus and the larger display window, the measuring distance from the customer to the mirror for the photograph is only an arm's length. ImpressionIST® 3 is available as a tabletop, wall mounted or freestanding device. Its mobility is proven by the touchscreen PC with WLAN that can be setup independently of the measuring unit at any location.
The height regulation of the camera is quick and intuitive to use. In contrast to the high-end device ImpressionIST® Avantgarde, ImpressionIST® 3 does not have the integrated fixation target or the aesthetics filter. Instead, ImpressionIST® 3 is convincing with its unbeatable cost-effectiveness.
A great advantage of both units is the fact that they are multiuser compatible. Hence, the end customer and optician can withdraw to a consulting desk in peace right after taking the photograph on the service terminal. That way, Rodenstock makes it possible for the optician as well as the spectacles wearer to have a comfortable sales conversation.



Excellent Design
The elegant design of ImpressionIST® 3 is excellent in the truest sense of the word. It was awarded a prize in the coveted "iF product design award 2012" in the "Medicine & Health Care" category. ImpressionIST® 3 was able to prevail with its appealing look, which is reminiscent of a designer mirror, against top-class competitors. Altogether, there were more than 4000 products from almost 50 countries in all the classes. The "iF Label" is considered to be one of the most important seals of quality for outstanding design worldwide.

Benefits for Everyone
With ImpressionIST® Avantgarde and the new ImpressionIST® 3, Rodenstock has the right system for any requirements – and it doesn't matter whether high-end is called for or slender flexibility and a low price.
Opticians and end customers profit from them equally. With the high-tech device, the optician can quite simply sell more lenses and higher-quality lenses. At the same time, thanks to its very fast measurement process, it gives him valuable time that he can use for the consultation conversation. In turn, the spectacles wearer is not only impressed by the expertise of the optician, but he is guaranteed to be satisfied by the results as well. That is surely convincing in every way: See better. Look perfect.

Rodenstock ImpressionIST® 3 can be ordered in many markets as of spring 2012. ImpressionIST® Avantgarde is available in all European markets.



further inquiry / contact person
Stefanie Biereder

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