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|  | 13.01.2012
Where vision becomes an experience: The "House of
Better Vision" from Rodenstock
Rodenstock starts a new chapter in brand
communication at the opti 2012. The House of Better Vision is at
the centre of the new communication strategy. The website,
www.see-better-look-perfect.com, which is one of a kind in the
industry, stands for a fascinating world of experiences in the
Internet and sets new standards in addressing customers and end
customers with a unique combination of entertainment and
information. Here, opticians and end consumers can experience
the innovative services and fascination of the Rodenstock brand
interactively.
New Perspective:
40% Better Vision
"We promise our
customers that they will be able to see up to 40 percent better
with Eye Lens Technology from Rodenstock. In the House of Better
Vision, we show this and many other innovations from Rodenstock
in a vivid and thrilling way," says Oliver Kastalio,
CEO of Rodenstock.
Visitors to the House
of Better Vision take a unique expedition on which they can get
to know the entire world of vision from Rodenstock in a
light-hearted way. Different experience zones await the user,
who determines the route of the virtual tour himself. From the
tradition and history through technical innovations up to the
timeless Rodenstock design – the House of Better Vision invites
visitors to experience a completely new dimension of vision up
close with a simple mouse click.
Interactive
Expedition
Optical and technical effects are
demonstrated in 3D at www.see-better-look-perfect.com presenting
them in a way that is vivid and entertaining even for
laypersons. One of the highlights is the "lens
wall" where there is an impressive and playful
visualisation of how self-tinting ColorMatic® lenses adapt
extremely quickly to changing light conditions. In another
experience zone, visitors can, for example, experience the
differences between various progressive lenses and compare them
directly based on everyday situations. There is never a dull
moment at the House of Better Vision. Complete experience zones
will be added regularly so that the user can experience
different perspectives in all areas of the topics of
"vision" and "looks" time
and time again, completely in the spirit of
Rodenstock's philosophy of "See better. Look
perfect.”
Digital Brand
Cathedral
"In the conceptual
design, we allowed ourselves to be guided by the concept that
Rodenstock and its products can only be experienced in their
true quality if we make it possible to experience the services
comprehensively in their breadth and depth," explains
CEO Oliver Kastalio. "With the House of Better Vision,
we are creating a digital brand cathedral for Rodenstock and the
perfect supplement to the corporate website www.rodenstock.com
as well as to our activities in the various social media
platforms."
Authentic imagery and
consistent use of a new design key element in the form of a
frame that also includes the typical Rodenstock “R” complete the
modern look of the brand and emphasise the premium standard of
Rodenstock. In addition, a large-scale image campaign will
present Rodenstock as an innovation leader in the optical
industry to a broad audience.
The new
presence in the Web, www.see-better-look-perfect.com, starts in
June 2012. The House of Better Vision will be presented to
industry insiders earlier at the opti ophthalmic optics trade
fair from January 13-15, 2012 in Munich.
further inquiry / contact person
Stefanie Biereder
printable version
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The System of better vision
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