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|  | 13.01.2012
Perfection as a Standard: Rodenstock Eye Lens Technology
with DNEye®
With Eye Lens Technology, or EyeLT® for short,
Rodenstock has revolutionised progressive lens technology and
definitely trodden new ground on the road to the perfect
progressive lens. The next stage of the holistic success concept
for better vision follows now with Impression® lenses with
DNEye®, which make it possible for the spectacles wearer to
exploit his personal visual potential by 100% for the first
time. With it, he gets the best individual Rodenstock lenses
possible based on the state of the art today – and the optician
gets satisfied customers.
More is
not possible:
Exploit 100% Visual Potential
with Rodenstock DNEye®
Since 2011, any optician can
offer his end customers up to 40% better near vision with
Rodenstock Impression® lenses thanks to Rodenstock EyeLT® and
taking the end customer's individual near refraction
into account. Now, with the DNEye® order option for Impression®
lenses, Rodenstock is taking the next step on the road to
perfect vision. The third stage of the holistic EyeLT® success
concept makes it possible for the optician to carry out even
more precise measurements and offer his end customer the best
possible Rodenstock lens for him.
Effective
immediately, even more data is being incorporated into an order
for Impression® lenses so that the spectacles wearer can exploit
his personal visual potential by 100%. Rodenstock offers the
perfect tool for this with the DNEye®
Scanner.
The DNEye® Scanner:
An Important Component in the EyeLT®
Concept
The Rodenstock DNEye® Scanner automatically
and highly accurately measures high and low order aberrations
for far and near vision. The measurement is also dependent on
the pupil size. The aberrometric measurement data together with
the subjective refraction data, individual parameters, design
parameters for Impression FreeSign® and the centration data is
fed directly into the calculation and manufacturing of the
Rodenstock Impression® lenses. Rodenstock thereby makes them
into the best possible lens for the customer. That way, the end
customer gets the best possible individual lens from Rodenstock
based on the state of the art
today.
Highly Accurate and Fast
Measurement
for Reliability and the
Customer's Confidence
The benefits for the
optician are obvious. The fully automated measurement with a
Rodenstock DNEye® Scanner is simple and reliable, and the menu
navigation is intuitive and self-explanatory. The DNEye® Scanner
is very convincing with its high-resolution wave front analysis
and topograph, an auto-refractometer function, eye tracking in
real time, visualisation of the wave fronts and simulation of
the visual impairment. As an absolute high-tech device, it
highlights the competence of the optician and gives the end
customer a consultation and buying experience at the highest
technical level. The result is the most precise Rodenstock
lenses of all times, as individual as the spectacles wearer
himself. This guarantees maximum customer satisfaction and hence
lasting confidence and secure customer
loyalty.
Impression® Lenses with
DNEye®:
The Third Stage of a Holistic
Success Concept
EyeLT® is a holistic success concept
that gives the optician benefits step by step. Since the
introduction of the Personal EyeModel, it has been possible to
increase performance in near vision by up to 40% with the
Rodenstock Impression® progressive and near comfort lenses. With
it, the optician can strengthen his core competence, i.e.
subjective refraction, and position himself as an expert in the
field of near refraction – for effective differentiation from
the competition. Rodenstock supports its customers in this with
extensive information and training products as well as with
attractive advertising materials. The additional value creation
through near refraction for an additional charge opens up new
possibilities in the large target group of people who wear
progressive and near comfort lenses. Thanks to convincing
arguments and the impressive buying experience, it is now even
easier to sell high-quality
lenses.
Rodenstock Impression® lenses with
DNEye® now completely exploit one's personal visual
potential thanks to unequalled lenses that are more individual
and more precise. The spectacles wearer simply sees sharper and
with higher contrast, which is noticeable above all at dusk. For
the first time, he sees his own personal 100%. The greatest
comfort and the best compatibility make the vision experience
perfect. Therefore, the Rodenstock EyeLT® concept quite simply
means better vision. Hence, Rodenstock, as the innovation leader
in the field of individual progressive lenses, has reached a new
milestone in the development of progressive lenses and set
completely new standards for spectacles wearers with Eye Lens
Technology.
The DNEye® order option and the
Rodenstock DNEye® Scanner with the WinFit® Reference connection
will be available as of April 2012 in Germany, Austria and
Switzerland for Impression® progressive, near comfort and single
vision lenses including attractive financing concepts.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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The System of better vision
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