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13.01.2012
A Question of Good Taste

Rodenstock is presenting 13 new models of spectacles from dunhill Eyewear at the opti trade fair, including the first foldable sunglasses from the British men's luxury label. This means the international collection now includes 26 correction frames and 31 sunglasses in three different lines: dunhill Club, dunhill Classic and dunhill Ultimate. There are 14 new models for Asian buyers, which have been developed specifically for the market there.

dunhill Club
In the coming season, the dunhill Club line continues to stand for modern shapes and unique materials: specifically a new acetate made exclusively for dunhill Eyewear in the colours "black marble" and "brown marble". Inspired by the dunhill luxury acccessories, this acetate featured a delicate pattern that is reminiscent of marble.

dunhill Classic
This season, dunhill Classic again reflects functional luxury. Both the first foldable dunhill spectacles D1023 as well as the first dunhill Reader D0001 made by Rodenstock display practical functionality and an elegant design. Both new additions to the dunhill Classic line are very convincing with their well thought out details. For example, the sunglasses can be folded together. However, when they are open, there is no indication at all of the additional function. The classically styled complete spectacles made of ultralight titanium have a clip attached to the side as an extra feature. As a reference to the height of British craftsmanship, some of the dunhill Classic models also have a decorative element made of pure titanium in an Art-déco style on the sides.



dunhill Ultimate
dunhill Ultimate stands for functionality that is technically perfect coupled with a sporty design. An unmistakeable element of this product line is the high-tech material carbon, which is characterised by its flexible strength and very low weight. The sides have a rubber-carbon inlay for even greater wearing comfort.

The exclusive Alfred Dunhill spectacles collection can be ordered as of Spring/Summer 2012 from Rodenstock. There are a variety of attractive display concepts available to opticians as sales aids, including a visual of the British star ballet dancer Rupert Pennefather, who is one of the cast of the worldwide dunhill advertising campaign “Voice".



further inquiry / contact person
Stefanie Biereder

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