300 dpi




300 dpi




300 dpi




300 dpi




300 dpi


27.10.2011
Premium from Every Perspective

Into the autumn with success: Just before the Silmo, Rodenstock invited customers, distributors and representatives of the press to Zell am See in Austria for the semi-annual Eyewear Conference so that they could experience the collections of the Rodenstock, Porsche Design, Alfred Dunhill, Mercedes-Benz and Baldessarini brands up close. Guests from all over the world were thrilled and many orders were placed. Compared to the Eyewear Conference in autumn 2010 in Paris, incoming orders increased by 60%, which is a new record for the Munich-based spectacles manufacturer.

Convincing Collections
The current collections of all brands represented in the Rodenstock portfolio were presented at the second Rodenstock Eyewear Conference this year. The international guests were able to experience the brands completely individually in specially designed brand rooms. Stimulating discussions about the latest topics in the industry and a genuine Austrian lodge evening in a relaxed atmosphere made the atmosphere perfect.

Hands-On Premium
"We are very satisfied with the Eyewear Conference. Our new conceptual sales approach has proven itself very well. The partners were thrilled to be able to experience the different eyewear collections in their respective brand worlds. The Rodenstock Eyewear Conference is indeed more than simply an ordering event. With us, selling is also part of a holistic concept that helps customers to really appreciate the brands and which instructs them effectively in how to sell premium products to their end customers even more successfully," says Gerhard Novak, Head of Strategic Business Unit Eyewear. "It is in fact, what is expected of Rodenstock."

further inquiry / contact person
Stefanie Biereder

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