300 dpi




300 dpi




300 dpi




300 dpi




300 dpi


26.10.2011
Five Factors for Successful Sales

Experience Rodenstock and its licensed brands up close. International Rodenstock partners will be able to do just that at the Rodenstock Eyewear Conference in Austria's Zell am See. The Eyewear Conference offers its guests from all over the globe the opportunity to immerse themselves in the different collections and their worlds. The Rodenstock brand world can be seen there in a very special way. Five individually designed brand columns each embody one principle of the traditional brand. All the principles and values of Rodenstock can be experienced based on each individual model.

Unique: The Rodenstock System of Vision
There is only one in the world: a company that offers high-precision lenses and timelessly elegant frames – and hence a unique system of vision. Not only the optician profits from this symbiosis as a Rodenstock customer because he can get everything from a single source. The spectacles wearer can also look forward to perfectly matched products thanks to the double know-how. A good example of this is the Rodenstock ProRead® reading spectacles. They are convincing as a modern interpretation of reading spectacles not only because of the extraordinary design, but also because they provide perfect reading enjoyment thanks to the best optical quality - a casual way to see and be seen.

Outstanding: Rodenstock Precision
Rodenstock's hallmark is unmistakeable because of the extraordinary precision that goes into each and every model. This can be seen clearly in the innovative clip-on system that Rodenstock presented for the first time in 2009, and which has been successfully expanded since then for several correction frames. Here the skilful implementation down to the last detail is convincing. Depending on the application, the frames look like classical correction spectacles or sunglasses. The practically invisible magnet mechanism for attaching and the fine, slender workmanship of the sun clip do not disclose anything of the refined dual function of these spectacles. At the same time, the clever construction makes an uncomplicated and easy changeover possible from correction spectacles to sunglasses and back again – precision in its most beautiful form.

Unparalleled: Rodenstock Competence
The details are what make the difference in the frames of the Ti-Lite series with which Rodenstock has set new standards in innovative spectacles design. The satiny, translucent sides are made of the ultra-flexible, high-performance plastic Trogamid®, which is characterised by its high elasticity, and by very good adaptability in connection with a barely visible metal insert in the end pieces. The screw-free glazing system that makes the spectacles have a more decorative effect is also innovative. With it, the models look as light as they really are, yet they still make an unimposing fashion statement. Thanks to the particularly low weight and best compatibility – even for persons with allergies – they also meet all the demands of correction spectacles for everyday use, or which are simply elegant.

Unrivalled: Rodenstock Functionality
As an innovation leader, Rodenstock repeatedly outdoes itself with technical refinements like the fully integrated five-flap spring hinge with an adjustable incline in models R 2128 and R 5242. Here, Rodenstock developed a special precision grind for the front cover of the decorative elements on the sides, which makes innovative, three-dimensional bi-colour effects possible and which incorporates the hinge as a decorative element as an universal lug and sides design. And here as well, this is not simply for the aesthetics. It is also about optimum vision. The innovative hinge construction here permits a permanent adjustment that is unrivalled and individual, and which guarantees that the spectacles fit perfectly and reliably. Therefore the visual point is right for the best vision, especially for those who wear progressive lenses.

Timelessly Beautiful: Rodenstock Elegance
Harmonious shapes, flattering colours and materials with the most attractive look and feel ensure that all Rodenstock sunglasses become a lasting companion. This is because modern interpretations of classical designs allow the models to be stylish in an unimposing way, but at the same time, the timeless elegance of the Rodenstock design ensures that the spectacles will never go out of fashion. Rodenstock quality lenses in innumerable designs make the constancy of the sunglasses perfect and also guarantee perfect harmony between vision and looks – completely in the spirit of the Rodenstock philosophy. See better. Look perfect.

further inquiry / contact person
Stefanie Biereder

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