300 dpi




300 dpi




300 dpi




300 dpi




300 dpi


09.08.2011
Less is more with the new Rodenstock correction spectacles

Rodenstock is presenting the latest trends for ladies and men this summer with a total of 16 new correction frames. Completely in tune with the principle of "less is more", discrete patterns and high-quality materials are at the centre of this collection expansion. Rodenstock's signature is clearly evident here: an excellent design combined with the highest expertise in ophthalmic optics, convincing cost effectiveness, optimum adaptability and outstanding wearing comfort.

Exclusive Materials
Using select materials, Rodenstock is clearly emphasising quality, wearing comfort and an exquisite look with high-quality titanium and Trogamid®, the finest Italian acetate and timelessly modern stainless steel.
On the whole, the new collection focuses on Rodenstock's technical competence – even in the most minute details. For example, the reduced design of the R 2255 men's spectacles made of pure titanium have side inserts made of high-quality leather. Titanium, which was originally used for aerospace technology, is characterised by its low weight and maximum flexibility. That way, this high-end material guarantees maximum wearing comfort. Ladies' models R 2250 and R 2251 combine the benefits of titanium with high-quality Italian block acetate. This material mix is made by hand exclusively for Rodenstock, making all spectacles unique. Stainless steel is another material that Rodenstock is using this summer. The ladies' frame R 2197 has a reduced design. Only the sides have intricate decorations in which the metal is embossed and inlaid with colour. This results in a refined and simultaneously reserved three-dimensional effect. A stainless steel top bar dominates the masculine front of men's model R 2201. The sides are made of multilayer block acetate and are kept in a purist design. They pick up the material of the middle section with a metal insert. Two other models complete the stainless steel line of this collection expansion. R 2193 and R 2194 are Nylor frames and adorn the ladies and/or men with strict elegance.

Flowing Shapes in the Retro Look
In contrast to past years, the retro trend is playing a less dominant role, although some effects are still noticeable in a blend of futurism and style elements of the 50's, and/or 60's. They can be found in the ladies' frame R 5251 among others, which is reminiscent of cat eye spectacles of the 50's with their flowing shape made of high-quality multilayer acetate. The sides are decorative but not dominant. The pattern uses a hot pressing process and matches the colour of the middle section. As with all the spectacles in the expanded collection, the logo is wrought into the sides in a minimalistic way. The men's model R 5250 picks up on the cool preppy look. The spectacles are very convincing with multilayer acetate worked into two layers in muted earth tones and natural colours.

Reduced Sides Design
One of the characteristic features of this collection expansion is the tranquil emphasis on details. This can be seen in particular in the sides, which Rodenstock designed to be more discrete and reserved this autumn. For example, the two rimless models R 4796 for ladies and R 4795 for men toy with different cut-out shapes. The ladies frame is convincing with gently curved, feminine sides and circular cut-outs. Here, the fine and decorative pattern was achieved with the help of a highly complex laser process. The two-colour design of the inside and outside of the sides is also thrilling. The implementation of the men's model is also similar, which is made of an ultralight beta titanium alloy. The graphic cut-outs in the sides increase the high flexibility of the material even more. The soft sides have an elaborate double finishing, which produces interesting effects.

The new models cause gentle excitement through fine tone-in-tone colours that are rich in detail as well as through interesting matt-shiny contrasts. The timeless world of colours encompasses classical autumn colours like brown, mauve or burgundy.
The new correction frames can be ordered from Rodenstock as of August 2011.

further inquiry / contact person
Stefanie Biereder

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