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300 dpi
300 dpi
300 dpi
Near range without EyeLT
300 dpi
40% better vision in the near range with Personal EyeModel
300 dpi
300 dpi
|  | 02.08.2011
Rodenstock: Always One Step Ahead
With Eye Lens Technology, or EyeLT® for short,
Rodenstock revolutionised the individual progressive lens.
Rodenstock is now taking the next step with the Personal
EyeModel. It is an option that integrates the individually
measured near refraction given in the order. Thanks to taking
the near refraction values into consideration, someone who has
astigmatism and wears progressive lenses can get the best
possible near vision ranges that are up to 40% larger and hence
perfect correction for far and near vision for the first
time.
As Individual as the
Spectacles Wearer Himself
The Personal
EyeModel gives the optician the possibility to very easily
customise progressive lenses for his customers by determining
the individual near refraction data, sphere, cylinder and
cylinder axis. Together with the classical refraction data, the
individual parameters, the design data for Impression FreeSign®
and the centration data, this data is fed directly into the
calculation and manufacturing of the Rodenstock Impression®
lenses thereby making them into the best possible lens for the
customer. The clearer the difference is between the values for
the distance refraction and those for the near refraction, the
greater the effect is on the visual areas in the near range.
Here, the performance in near vision can be increased by up to
40%.
Benefits for
Everyone
The benefits for the optician are
obvious. The perfectly corrected values for near and far vision
ensure maximum and guaranteed customer satisfaction. The
additional value creation from the near refraction for a
surcharge creates attractive profit possibilities in the large
target group of people who wear progressive and near comfort
lenses. High-quality lenses can be sold more easily thanks to
the convincing arguments. At the same time, the core competence
of the optician – i.e. the subjective refraction – is
reinforced. He can differentiate himself effectively from the
competition as an expert positioned in the field of near
refraction. Rodenstock supports opticians in this with extensive
information and training products as well as with attractive
advertising materials.
To the customer, the
Personal EyeModel means considerably increased performance in
near vision with Impression® progressive and near comfort
lenses. It also means noticeably better vision in the near and
intermediate range thanks to individual lenses that have not
been achievable until now. Maximum comfort and the best
compatibility make the vision experience
perfect.
Easy to Become a Near
Refraction Expert
With additional tests in
near vision testing, it is possible to give optimum care to
those who wear progressive spectacles. In order to become
trained in the subject matter of individual near refraction or
to brush up existing know-how in a practical way, Rodenstock now
offers all interested opticians a new seminar called
"Better near correction – near vision testing in theory
and practice" with the well-known experts Dr. Degle or
alternatively Fritz Passmann. In the seminar, the speakers show
how near vision disorders that are possibly unexplained can be
resolved – for even more satisfied customers. Participants
include all opticians, master opticians, university graduates in
ophthalmic optics as well as orthoptists and ophthalmologists
who already have practical experience in the determination of
refraction and basic experience in binocular
testing.
Making the Impossible
Possible
With Eye Lens Technology and the
Personal EyeModel, the pioneer of individual lenses has now
managed to do something that was considered to be technically
impossible: to integrate two different cylindrical refraction
values for far and near vision in one individual progressive
lens. With it, Rodenstock has once again substantiated its role
as the innovation leader. The future of the next generation of
individual progressive lenses has started with the Personal EyeModel.
further inquiry / contact person
Stefanie Biereder
printable version
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