300 dpi




300 dpi




300 dpi




300 dpi




300 dpi


01.08.2011
The Sun in Focus

Rodenstock is once again skilfully setting the scene for the trends in the 2011 summer season with the new sunglasses collection for ladies and men. Subtle elegance, discrete patterns and high-quality materials are combined into an all-round successful collection. Here, the hallmarks of Rodenstock are also clearly evident: an excellent design combined with the highest ophthalmic optics competence recognisable by the high-quality sun protection lenses with the Rodenstock quality engraving, glazing for all models, convincing cost-effectiveness, optimum adaptability, and outstanding wearing comfort.

Less is more: Sunglasses for ladies
This season, Rodenstock is setting a quieter tone and is leaving behind the XXL trend that was in style up to last season, especially for ladies' sunglasses. Suitability for everyday use combined with a clear design and refined details comprise the motto for the new collection. The colour design of the sunglasses has also clearly turned out to be more discrete than in past years. Hence, the most exquisite Italian acetate in different classical colours gives the models an unmistakeable stylistic confidence. It is quite conspicuous that the retro trend is slipping more and more into the background. However, individual effects are being maintained, which is particularly thrilling in combination with futuristic elements. For example, model R 3235 is reminiscent of the cat eye spectacles of the 1950s, but still has a very modern effect thanks to an exciting material mix of high-quality acetate and metal.

Extravagantly wrought sides made of multilayer acetate where a three dimensional pattern is inserted into the middle layer are the feature of sunglasses R 3238. In combination with mother-of-pearl effects and the fresh colours of the acetate, this processing technique provides a thrilling flair.
Model R 3239 has further developed the decorative elements on the sides, although the three-dimensionality of the decoration is more subtle than before. On the whole, the quiet emphasis of details is one of the characteristic features of this collection. This can also be seen in model R 3240 in which the patterns on the front and sides provide discrete highlights. The graduated colouring of the lenses is also reserved. Delicate earthy or pastel colours are used in these classical, feminine sunglasses, which are typical of the new sunglasses.

Classical, austere, polarising: Sunglasses for men
The men's frames are convincing mainly due to the contrasts between matt and shiny, the polarised lenses and an interesting application of the logo, which will be very pleasing to fans of true understatement. For example, there is a small metal inlay with an integrated, engraved Rodenstock "R" on the outside of the sides, which gives the wide sides of models R 3243 and R 3244 a modern look. The metal sunglasses R 1370 and R 1361 provide a new interpretation of the popular pilot style with interesting mill-cutting on the double-bridge and sides. In contrast, the sides of the classical R 1369 metal sunglasses have a discrete design. The colours of the sunglasses are absolutely timeless and simultaneously very expressive, like a silver-crystal combination, gun with blue or a deep burgundy combined with classic black.

further inquiry / contact person
Stefanie Biereder

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