300 dpi




300 dpi




300 dpi




300 dpi


21.06.2011
Rodenstock at the "Vision X" in Dubai

For a global player like Rodenstock, the Vision X is one of the absolute mandatory dates in the trade fair calendar. The Vision X takes place each year in May at the Dubai World Trade Centre and is considered to be the most important ophthalmic optics trade fair in the Middle East. Rodenstock was represented by its longstanding partner EGMA Optical Supplies. Not only the large 280 m2 booth at the fair, but above all the launch of the Rodenstock FreeForm portfolio ensured lively interest and throngs of visitors.

FreeForm in the Middle East
The Rodenstock Progressive FreeForm portfolio was at the centre of this year's participation in the fair. Due to the investment made by the regional partner in the FreeForm machinery and the use of a special service support team for the implementation of the project on-site, EGMA O.S. can now offer the best solutions in the field of progressive lenses. "Through local production of Progressive Life Free® up to Impression®, we are now directly in the market. Hence, we can guarantee the best and fastest service and once more assert our market leadership," says Marcel Katuin, Head of Emerging Markets at Rodenstock, who is more than satisfied with the Vision X in Dubai. "Our order books are impressive; we have exceeded last year's results by far. The positive reactions to our portfolio by customers indicate an extremely successful year in 2011 – especially important in the Gulf region, which is such a significant growth market."

Getting together in the Middle East
Rodenstock's presence at the trade fair aroused tremendous interest in the customers and visitors. Based on the large European fairs, the stand layout also included the brand worlds of Porsche Design, Alfred Dunhill, Mercedes-Benz and uvex and was therefore the most interesting and attractive booth at the fair. The company's presence at the fair was completed by a separate training area in which interested opticians were shown the latest Rodenstock products twice each day. Other Rodenstock partners from the region like Zarka (Saudi Arabia) and Azar Lens (Iran) were also able to use the booth as a perfect platform for meetings with their customers.

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