05.05.2011 German Engineered Luxury in North America
Porsche Design is back in Canada: Tuscany Eyewear,
Rodenstock's partner in the USA and Canada, has been
marketing the spectacles of the German luxury brand in Canada
exclusively since this spring. The starting signal for this
cooperation was a media and customer event in the Porsche Design
Store on New York's Madison Avenue.
The
new Porsche Design Eyewear collection was presented to a select
group of American and Canadian guests on the occasion of the
International Vision Expo ophthalmic optics trade fair in New
York. The new collection convinced the mem-bers of the press and
customers who were present with features that are typical of
Porsche Design: purist styling, innovative technology, perfect
engineering and ex-clusive
materials.
"Two absolute premium
partners, Tuscany Eyewear and Porsche Design Eyewear made by
Rodenstock, have found each other. We are happy to once again
offer Porsche Design Eyewear to our Canadian customers, and are
convinced that the luxury brand will be positioned in Canada
just as successfully as it has been in all the other markets
where we have successfully launched it," says Oliver
Kastalio, CEO of the Rodenstock Group.
Dr.
Juergen Gessler, CEO of the Porsche Design Group: "With the
combination of innovative technology, the best materials and a
purist design, we repeatedly hit a nerve with our design- and
style-conscious customers. Our license partner Roden-stock,
whose technical and product-specific know-how is indispensable,
also stands for the high quality and the
success."
The Porsche Design Store on
the famous Madison Avenue in New York provided the right setting
for the exclusive event. The new spectacles were staged in the
brand world of the flagship store along with the other products
of the luxury brand. That way, the invited guests and media
representatives were able to experience not only the eyewear
collection, but the entire Porsche Design portfolio.
