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|  | 04.02.2011
Best Prospects for 2011
Rodenstock has rung in the year 2011 extremely
successfully. The Munich spectacles manufacturer was thrilling
at the opti ophthalmic optics fair from January 28th to 30th,
2011 with spectacular innovations from the field of lenses and
the latest eyewear trends. As a special highlight, Boris Becker
visited the booth for an exclusive hour of autographs for all
Rodenstock customers. Numerous visitors and full order books
perfected an already good atmosphere at the fair.
The revolution of progressive
lenses with Rodenstock EyeLT
The highlight
in the field of lenses at the opti 2011 was an absolute world
premier – EyeLT, the innovation for better vision. With it,
Rodenstock once again emphasised its role as the innovation
leader at the opti. The interested professional audience was
able to learn about the spectacular new developments from
Rodenstock in several daily presentations.
In
addition, visitors were able to get a look at the work of
Rodenstock Manufaktur live at the booth. Furthermore, the new
lens finishes Solitaire® Protect and Solitaire® Protect Plus
were presented as well as the visible Rodenstock trademark and
the additional option Aveo for single vision
lenses.
Visitors to the fair also showed great
interest in the service packages of Rodenstock Platinum World.
The marketing measures, which are matched to the individual
needs of opticians to increase turnover, guarantee holistic
all-round support from a single source and demonstrably ensure
more turnover, as shown by experience from
2010.
Success across the entire
line
The new eyewear collection was also
excitedly received by the public. Besides the collections of the
core brand Rodenstock, the latest correction frames and
sunglasses were presented from Porsche Design, Alfred Dunhill,
Mercedes-Benz, uvex and Baldessarini. While Porsche Design was
very convincing with technically inspired, purist high-end
spectacles, fans of functional luxury found what they were
looking for with Alfred Dunhill Eyewear. The spectacles of
Mercedes-Benz made by Rodenstock please men who are technology
enthusiasts, and Baldessarini appeals to confident, smart men
with its casual/stylish retro look. For the spectacles of the
sports brand uvex, as usual, Rodenstock built upon the
unbeatable cost-effectiveness and the highest functionality in a
trendy design.
Visitors were able to experience the
spectacles and the characteristics of the different licensed
brands in brand worlds that were designed especially for the
fair.
A hands-on
star
A celebrity Rodenstock partner thrilled
guests at the booth. Boris Becker arrived for an exclusive hour
of autographs and showed that he was a hand-on
star.
There was more than enough reason to celebrate –
especially after the outstanding result even on the first day of
the fair. Even Boris Becker didn't miss the
opportunity to party with Rodenstock customers and partners
until late in the night at the legendary Rodenstock party in
Club P1. A variety of show acts provided entertainment and a
boisterous mood.
"To us, the opti was a
successful and excellent prelude to 2011 – across the board. We
showed our customers that we are still their best partner, with
the best products and individual service. I am convinced that we
will reach our goals for 2011," says Oliver Kastalio,
CEO of the Rodenstock Group.
Good
start to 2011
The trade fair was a success
across the board. Rodenstock was able to close the opti 2011
with full order books. The orders that came in by the end of
January exceeded last year's results by far.
"We are more than satisfied with the number of visitors
at our booth, and many international partners were there. The
good mood of the customers leads us to hope for an extremely
successful 2011," summarises Rupert Loibl, General
Manager Sales Germany at Rodenstock.
further inquiry / contact person
Stefanie Biereder
printable version
The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
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