With Rodenstock, spectacle wearers can now also
show their brand of lenses and thereby give a clear sign –
thanks to a discretely applied "R" on the front of the
right lens. The making of the Rodenstock "R" is
unique. Its positioning on the lens is aesthetically perfect and
harmonious. The spectacle wearer himself does not see the
signature, but it is still clearly discernible to the person
opposite him. The market launch for Germany, Austria, and
Switzerland is March 2011.
Perfect
Positioning A laser device that is one of a
kind in the world is behind the visible brand mark. It was
developed especially for the Munich ophthalmic optics company.
Only with this innovative laser technology is it possible to
create the brand mark in the usual high Rodenstock quality. The
"R" is not visible to the spectacle wearer, but to the
person standing opposite, it is discernible immediately in a
clear but unimposing way. Rodenstock includes the form data when
positioning the brand mark and even sets the signature by hand
so that it slips into the appearance of the overall spectacles
as harmoniously as possible. Starting in spring 2011,
the visible brand mark can also be ordered with the WinFit®
Reference ordering software. Form data has been stored and the
position of the "R" already set for complete
spectacles and grinding orders from the current Rodenstock
collections. By using form data recorded by the optician
himself, it is possible to define the placement within a defined
corridor. WinFit® Reference visualises the different positions
so that a perfect result is guaranteed here as
well.
Show Quality. Sell
High-Quality. According to a market research
study, the brand is synonymous with quality for two-thirds of
all Germans . To them, the "R" as a visible brand mark
quite simply means a visible attest of quality freely following
the motto of “Rodenstock. Only genuine with the R
signature." To opticians, it is a helpful and convincing
sales argument for the high-quality brand lenses from
Rodenstock. The "R" can be ordered on all
Rodenstock brand lenses made of plastic with the Solitaire®
product family finishes. Here, all types of orders – complete
spectacles, grinding and edging orders as well as non-edged
lenses – can be serviced.
