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300 dpi
300 dpi
300 dpi
300 dpi
|  | 28.01.2011
Expanded Sunglasses Collection especially for Women
Porsche Design Eyewear presents an extensive
expansion of the exclusive collection at the opti 2011. With
additional sizes of the design classic P'8478, sporty
high-tech sunglasses, and a new model of the ladies collection
that was launched in 2010, the luxury brand is showing its most
beautiful side and consistently continuing its philosophy.
Reduced shapes, innovative technology and selected materials
characterise the appearance of the legendary Porsche Design
spectacles.
The Legend Lives: The
heritage spectacles P'8478 in two new
sizes
It was the first Porsche Design
spectacles of them all, developed by none less than Professor
Ferdinand Alexander Porsche, and is one of the most successful
models to date: the so-called "exclusive
spectacles" or also P'8478. The design of
this classic has remained unchanged since 1978. The
P'8478 has only changed through the use of ultralight
titanium, adapting it to the state of the art of the 21st
century. The lens replacement mechanism was and is
revolutionary, and makes adaptation to different visual
requirements and light conditions possible. That way, the cool
pilot spectacles stand not only for fashionable
style-consciousness, but they are very convincing with their
well thought out functionality. These are features that ladies
can now enjoy starting in January 2011. This is because the new
sizes M and S to be introduced at the opti 2011 expand the range
of wearers of the P'8478, which was targeted mainly at
men because of the XL and L sizes that were available until now.
With a total of four sizes with four colour versions each, the
P'8478 advances to a classic for any face shape. As
was the case in 1978, it completely embodies the philosophy of
Professor Ferdinand Alexander Porsche even today: "If
you analyse the function of an object, its form often becomes
obvious."
Porsche Design has
developed a special display for specialised opticians in which
all four sizes can be presented in different colours.
Honeycomb: Technical innovation,
naturally Inspired
Porsche Design is
starting a new line for men with two sporty sunglasses that are
characterised by an extremely solid structure that is light at
the same time. It is called Honeycomb. The original honeycomb
from bees is the inspiration and design template for these
high-tech spectacles. The structure of honeycomb has been used
for a long time in aerospace and automobile technology - exactly
where the material has to have high strength as well as
lightness.
Porsche Design is presenting the
sunglasses in the shield look in two variations. The
P'8527 is convincing due to its consistent styling
with striking, angular traits; the P'8528 is designed
as a sporty version that is distinguished by a large and round
shaped shield. The conceptual background of the spectacles is
seen clearly in the choice of material and the design of the
sides. Although the outside of the spectacles is made of an
extremely stable, high-tech plastic, the inside of the sides has
the characteristic honeycomb structure in the form of a soft
rubber insert. The benefit of this highly functional material
can be seen by the fact that the spectacles do not slip and the
sides automatically adjust to the shape of the
wearer's head - which makes the spectacles especially
pleasant to wear.
The colours of the sides
are designed such that they meet a great variety of de-mands.
The colour combination of grey-orange, for example, takes the
offensive as the honeycomb structure shimmers through the
translucent sides. In contrast, the version in opaque black with
a brown soft rubber insert is more discrete and subtle. In all
variations, the colour of the tinting of the shield perfectly
matches the soft rub-ber insert. A further expansion of this new
line with sunglasses and correction frames is planned for the
second half of the year.
Aerodynamic Eyewear: Greatest
functionality and cool style
The styling of
the two brand new sunglasses, P'8516 and
P'8517, is inspired by wind tunnel tests in automobile
design. The spectacles are the ideal companion for fans of the
brand and are convincing due to their dynamic lines as well as
the high-tech materials. The material combination of
high-quality titanium for the front and a high-tech plastic for
the sides is new with both models. Due to the antireflection
coating on the inside and extremely shatterproof lenses made of
polycarbonate, the sunglasses guarantee the greatest comfort and
safety, even for active sports. And, the wearers still look good
after training.
Porsche Design
Woman: Purist new addition
The
P'8525 is the consistent continuation of the first
ladies collection successfully launched by Porsche Design at the
beginning of 2010. The new addition interprets the essence of
this reduced and special line in a way that is even more purist
and concise. This is seen in particular in the thin metal sides
and a refined detail on the top edge of the metal front. The
shield frame has a hidden stainless steel supporting edge and -
as a very special design element - a top bar that is slightly
sloped to the inside, which creates exciting light reflections
and gives the spectacle dynamics. The frame has absolutely no
screws so that it can be worn conveniently and comfortably in
the hair. The P'8525 is available in four colour
variations: olive-gold, Havana-matt-gold, red-gun and
matt-black.
Porsche Design is also
expanding the correction frames for the opti 2011. Four new
models made of titanium complement the collection at the usual,
high Porsche Design level. In addition, the best-sold models of
the current collection will receive matching colour enhancements.
further inquiry / contact person
Stefanie Biereder
printable version
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