300 dpi




300 dpi




300 dpi




300 dpi




300 dpi




300 dpi


28.01.2011
Alfred Dunhill Eyewear

Rodenstock presents new illustrations of the Alfred Dunhill spectacles collection at the opti 2011. The inaugural range was launched successfully last spring. Now, the eyewear line of the British men's luxury brand consists of a total of 12 correction frames and 16 sunglasses. The expanded collection will be presented in a brand world created especially for it within the trade fair appearance of the Munich-based spectacles manufacturer.

Gentlemen only
The collection from Alfred Dunhill interprets the insignia of the modern British gentleman in a very unique way. It stands for a stylish and classical design combined with discretely luxurious and functional details. Brand ambassadors like Daniel Craig, Jude Law, Colin Farrell and Josh Brolin are among the protagonists of this distinguished style.
Based on the various segments of the brand, the exquisite men’s spectacles are divided into three lines: dunhill Club, dunhill Classic and dunhill Ultimate. There is also a specially adapted collection of five models of this very popular brand in the Far East for Asian buyers.

dunhill Club
dunhill Club appeals to the contemporary, modern gentleman and combines seven models with a balanced design. This includes five correction frames made of titanium and acetate as well as two sunglasses made of acetate or alternatively a refined combination of titanium and polyamide. The models pick up on classical and current trends. For example, the iconic aviator shape is adorned with a modern, exquisite double bridge, and one of the sunglasses reinterprets the styling of the 60ies in the retro style. The two decorative titanium metal frames with reduced amounts of material demonstrate understatement with their exquisite decorative elements, such as lacquered bridges.

dunhill Classic
Timeless, consistent, finest quality – this is the definition of the dunhill Classic line. The authentic and uncompromisingly elegant spectacles are perfect for the modern man and are convincing with their luxurious decorative elements such as a diamond-cut surface on the temples or lacquered bar bridges. High-quality materials such as titanium as well as exotic rosewood or ebony complete the select style of this line. Two sunglasses are made of titanium, and two others combine a metal front with exotic wood sides. The two correction frames align with the requirements of having unobtrusive luxury and making a clear statement. They are either rimless or send out a clear signal as modern acetate frames. There are also exquisite decorative elements on the temples of this line, which bear the Alfred Dunhill vintage logo on the outside right across the entire collection. The historical emblem documents not least the fascinating history of this unique British brand.

dunhill Ultimate
With a dynamic design and clear lines, dunhill Ultimate line is targeted at the man who has many demands on his eyewear. Different surfaces and carbon fibres that have been worked into rubber as well as curved lenses with striking angular edges emphasise the claim of an innovative luxury brand, as is seen in sunglasses D1011 in a clean shield look.

Classically masculine colours dominate the Alfred Dunhill collection in all three lines, above all different shades of brown and grey, as well as Havana, black and gun. However, gold and titanium-blue are also found in the expanded collection. All models are available in three colours and come in an exquisite box with a matching case, a cleaning cloth, an Alfred Dunhill booklet as well as a guarantee card.

The exclusive Alfred Dunhill spectacles collection can be ordered from Rodenstock as of mid January. A variety of attractive display concepts are available to opticians to promote sales.

further inquiry / contact person
Stefanie Biereder

printable version

The requested press release is retrieved from our archive and older than three months. The enclosed information might not be up to date anymore.
Choose your Country