300 dpi





300 dpi





300 dpi




03.12.2010
Premium Meets Premium

During the course of an exclusive launch party, Rodenstock presented the first Mercedes-Benz eyewear collection made by Rodenstock. The two premium partners are a perfect complement to each other: Mercedes-Benz as one of the best-known brands in the world and Rodenstock with its more than 130 years of experience in the field of lenses and frames. It is a liaison of superlatives regarding quality, design and heritage.

Modern Classics
As the worldwide licensee of spectacles from Mercedes-Benz, Rodenstock presented the first sunglasses and correction spectacles. The exquisite models are very convincing with their elegant sportiness as well as their design and functional quality at the highest possible level, which means they will appeal to more than only fans of the German car brand. Three different product lines address varying brand-aware groups of buyers. A specially adapted collection was designed especially for Asian end customers.

Self-confidence as a statement
The sporty entry level segment is directed primarily at young design enthusiasts and will be introduced as a pure sunglasses collection. Progressive shapes in a curved or shield look as well as striking 3D workmanship and logos placed on metal plates will convince lifestyle-oriented men who like to visibly wear the famous star.

The premium segment of the upmarket model series for the elegant, comfort-orientated spectacles wearer is characterised by a timeless design and draws upon the shapes of the classical Carré and pilot spectacles. Harmonious material combinations of metal and plastic guarantee the greatest possible wearing comfort.

The top segment stands for pure luxury and superiority with a particularly exclusive choice of materials. Extremely light, pure titanium and innovative integrated spring hinges will appeal to technology-enamoured fans of the brand. Cool colours and dynamic shapes suit men of any age.

For connoisseurs
Based on the typical car paint colours of Mercedes-Benz, the spectacles are mainly in muted, dark hues like blue, black, burgundy, and Havana. Most models are offered in four colours. Matt surfaces for the plastic frames, or alternatively matt/gloss patterns inspired by radiator grills for the metal spectacles ensure thrilling effects.

The Mercedes-Benz spectacles collection is available from specialised opticians all across Germany effective immediately and worldwide as of February.

further inquiry / contact person
Stefanie Biereder

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