300 dpi





300 dpi





300 dpi




04.10.2010
Premium Meets Premium

The opti 2010 is once again an occasion for Rodenstock to announce very promising new licence cooperative ventures. The Munich spectacles manufacturer will offer frames for Mercedes-Benz and Alfred Dunhill in 2010. The new collections will supplement the premium product range of Rodenstock as of April 2010.

Modern Masculinity
As a worldwide licensee of the spectacles from Mercedes-Benz, Rodenstock is presenting the first sunglasses and correction spectacles as of April 2010. The exquisite models will be very convincing with elegant sportiness, as well as design and functional quality at the highest level. Three product lines ensure wide groups of buyers: a sporty line for younger lifestyle-oriented men, an up-market series of models for the elegant, comfort-oriented man as well as a top segment that stands for luxury and confidence with a very special and exclusive choice of materials.

For True Gentlemen
Stylistic yet timeless design in combination with luxurious yet discrete decorative elements characterises the collection from Alfred Dunhill, which is completely in the style of the modern British gentleman. There will also be three lines for this cooperative venture based on the different segments of the brand. “Casual” captivates with acetate and metal spectacles in the typical British look. The models from the “Classic” collection appeal to true gentlemen with their authentic and timeless value. The sunglasses and correction spectacles in the “Sport” line are convincing because of their dynamic design and clear and sporty lines.
There will be a specially adapted collection of this very popular brand for Asian buyers in the Far East.

The spectacles from Mercedes-Benz and Alfred Dunhill will be available worldwide from specialised opticians as of April 2010.

further inquiry / contact person
Stefanie Biereder

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