Gerhard Novak, Head of International Sales &
Distribution Eyewear
08.10.2010 See Better with Rodenstock
Rodenstock has once again come up with something
new: This year, for the first time, the Munich spectacles
manufacturer is represented this autumn with its own exclusive
customer event in Paris. At the same time as the ophthalmic
optics trade fair, the Silmo, the traditional Munich company
will present the different brand worlds of the labels
represented by Rodenstock in exquisite ambience and will also
cause a stir with a variety of innovations from the lens
sector.
Hands-on brand
worlds Customers and business partners from
the entire world will be able to discover and order the latest
eyewear collections from Rodenstock and the different license
partners in addition to the latest developments in lenses in the
luxurious setting of the Eurosites Lièges. In rooms designed
especially for this event, guests will be able to immerse
themselves in the different brand worlds and experience and
understand them. “By taking this step, we would like to give our
customers the possibility to experience Rodenstock and its
brands more exclusively and intensively, far away from the time
pressure and hustle and bustle of the fair,” says Marcel Katuin,
Head of Emerging Markets at Rodenstock. “This way, our customers
can concentrate fully on the news from the different product
areas – and we can concentrate on them. In order to make
everything as uncomplicated as possible, the timing of the event
is such that our Rodenstock partners can combine this with a
visit to the Silmo.”
An all-round
success A select social programme will make
the exclusive meeting perfect. Whether during dinner together, a
boat tour on the Seine or a relaxed cocktail in a hip bar,
Rodenstock partners will have ample opportunity to chat in a
relaxed atmosphere. The programme also provides adequate room
for suggestions, questions about new products and for industry
discussions with no pressure.
