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Event area hotel Eurosites Lièges in Paris

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Porsche Design, one of the brand worlds

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Gerhard Novak, Head of International Sales & Distribution Eyewear

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Rodenstock has once again come up with something new: This year, for the first time, the Munich spectacles manufacturer is represented this autumn with its own exclusive customer event in Paris. At the same time as the ophthalmic optics trade fair, the Silmo, the traditional Munich company will present the different brand worlds of the labels represented by Rodenstock in exquisite ambience and will also cause a stir with a variety of innovations from the lens sector.

Hands-on brand worlds
Customers and business partners from the entire world will be able to discover and order the latest eyewear collections from Rodenstock and the different license partners in addition to the latest developments in lenses in the luxurious setting of the Eurosites Lièges. In rooms designed especially for this event, guests will be able to immerse themselves in the different brand worlds and experience and understand them. “By taking this step, we would like to give our customers the possibility to experience Rodenstock and its brands more exclusively and intensively, far away from the time pressure and hustle and bustle of the fair,” says Marcel Katuin, Head of Emerging Markets at Rodenstock. “This way, our customers can concentrate fully on the news from the different product areas – and we can concentrate on them. In order to make everything as uncomplicated as possible, the timing of the event is such that our Rodenstock partners can combine this with a visit to the Silmo.”

An all-round success
A select social programme will make the exclusive meeting perfect. Whether during dinner together, a boat tour on the Seine or a relaxed cocktail in a hip bar, Rodenstock partners will have ample opportunity to chat in a relaxed atmosphere. The programme also provides adequate room for suggestions, questions about new products and for industry discussions with no pressure.

further inquiry / contact person
Stefanie Biereder

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