20.04.2010 Better Vision with Rodenstock: The New Correction Frames
Rodenstock is bringing a total of 27 new correction
frames to the market just in time for the industry’s most
important meeting place – the opti 2010. The new collection will
meet the greatest variety of demands. Whether classical
elegance, timelessly beautiful functionality or a trend-oriented
spectacles design, Rodenstock has once again successfully
combined innovation and tradition in three clearly distinct
segments in an extremely appealing way.
Rodenstock Classic: Pure Elegance
for Upmarket Demands The Classic segment
includes four classically elegant spectacles that satisfy the
highest demands. The elegant spectacles are distinguished by
their exquisite sides design and harmonious, balanced shapes.
The frames, which are suitable for using progressive lenses, are
made of high-quality materials and are kept in classic muted
colours (men) or in fresh pastel shades (ladies). Decorative
elements like Swarovski rhinestones on the sides of the ladies’
spectacles emphasise the exclusivity of this segment (R 4850, R
4851).
Rodenstock Timeless: Clear
Style for Aesthetes The design principle of
the Timeless segment is a reduction to the essentials, whereby
Rodenstock focuses on the highest quality in the design, choice
of material and finish. The design of the eight spectacles for
ladies and men is convincing due to the clear lines. Light and
flexible materials like titanium and polyamide ensure optimum
wearing comfort for the purist spectacles. The models, which
keep to a minimalistic design, are crafted either with
decorative sides or – like with the third generation of
ultra-light Ti-Lite models – with eye-catching openings on the
sides. The colours of the spectacles are reserved. Only the
innovative Ti-Lite line now creates a flair with fresh side
colours (R 2113, R 2114, R 2117, R
4890).
Rodenstock Lifestyle: Open
for New Ideas The Lifestyle segment is
targeted at fashion-oriented spectacles wearers who like to
experiment with different style orientations. Besides a
material-intensive retro line, feminine, tasteful models are
also part of this segment. The futuristic and markedly masculine
line can be regarded as a contrast to this. The spectacles of
light titanium or alternatively a titanium-polyamide mix are
distinguished by their dynamic shape and a clear, linear design.
Striking features of the technoid spectacles are also the
openings in the sides as well as monochrome, mat colours (R
2111, R 2112, R 5235).
The new collection can
be ordered at the Rodenstock booth at the opti 2010 as of
January 15th.
