300 dpi





300 dpi





300 dpi





300 dpi





300 dpi





300 dpi





300 dpi




01.09.2010
Style meets quality

Some want strikingly colourful over-sized models, others prefer discrete tones and classical lines. Everyone can find the right sunglasses in the new Rodenstock summer collection. The 13 Lifestyle and 12 Classic models are unified by striking details, for which Rodenstock is known. They range from inset Swarovski crystals and restrained retro elements like Windsor rings for the ladies sunglasses up to spring hinges and fashionable double-bridges for the men. As usual, Rodenstock has placed particular importance on first-class quality in the frames and lenses.

Oversize Me
The fashion trend of last year is continuing. Sunglasses may, and should, stand out! The design of the front is in the focus of the Lifestyle segment from Rodenstock, the design of the temples is rather subtle and straight. The ladies models are presented in the oversized look with red, pink and violet acetate frames. The highlight of the collection is model R 3225 with its flowing soft shape. Model R 3223 is especially reminiscent of the exuberant style of the late sixties with its playful chain-link look on the sides and the curvy acetate frame (R 3221, R 3222, R 3224, R 3226, R 3227).

Memory of an aviator
The pilot shapes continue to be popular with men. With this summer collection, Rodenstock addresses the aviator fantasies of the different decades: The classical metal pilot spectacles with the Windsor ring are like an homage to the sixties and seventies. In contrast, variation R 3231 with its stable and yet decorative polyamide frame, is more reminiscent of the early eighties (R 1353, R 3231).

Classical design is so multifaceted
Style-conscious, elegant but not strict – this defines the Classic line from Rodenstock. The ladies models bestow a serious look, but carefully toy with fashionable design at the same time. This includes high-quality, three-dimensional decorative elements in the sides like block acetate or extravagant metalwork in the sequin style. But there are also interesting contrasts that arise in many frames through the combination of metal and acetate. Here, the discrete but summery colouring of the spectacles ranges from beige to gold-brown and up to violet (R 1343, R 1344, R 1345, R 1348, R 1352, R 3223, R 3225, R 3228).

Summery lightness
The men’s models combine a reserved world of colours consisting of silver, black and grey tones that make the spectacles into the perfect companion to any summer suit or polo shirt. Carrée and rounded shapes – in connection with an otherwise timeless and reduced design – ensure a blend of seriousness and summery lightness. The curved double-bridge in model R 1358 is very striking – as yet another homage to the sixties – as well as the flowing top line of frame R 1359 (R 1346, R 1347 R 1349, R 1358, R 1359, R 3229).

First choice (of material)
Rodenstock stands for quality and demonstrates this with the new collection as well. Numerous models once again have high-quality spring hinges, and frames as well as sides made of exquisite multilayer acetate. In addition, with the ladies model R 3225, the high-quality chamfered rim is an eye-catcher – in the truest sense of the word. Customizable end pieces with many of the men’s spectacles guarantee very good wearing comfort as well.
The quality concept continues with the sun protection lenses: Without exception, they have UV-400 protection as recommended by ophthalmologists. The well-known Rodenstock quality engraving also stands for this. All spectacles models are also ideally suited for corrective sun protection lenses up to +/ 10 dpt. (R 1344, R 1346, R 1347, R 1349, R 1358, R 3225).

As usual, there is extensive PoS material available to the opticians for successful sales. In addition, the start of the new collection is supported by an attractive print, outdoor, and online campaign.

further inquiry / contact person
Stefanie Biereder

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