Rodenstock expands its portfolio with another
highly attractive licensed brand: Effective immediately, the
Munich-based manufacturer will offer spectacles for the British
men’s luxury brand Alfred
Dunhill.
For True
Gentlemen A stylish but classical design
combined with discrete, luxurious elements characterises the
collection of Alfred Dunhill, which is completely in line with
the image of the modern British gentleman. The brand’s
ambassadors include Daniel Craig, Robert Downey Jr, Jude Law,
Colin Farrell and Eric Bana. Based on the DNA of the
brand, the exquisite men’s spectacles will be divided into three
lines. In the process, there will be a specially adapted
collection of this very popular brand in the Far East for Asian
buyers. It will also follow the brand’s
personality.
All good things come in
threes The ”Casual” line is captivating with
its acetate and metal spectacles in the typical Brit look. In
some cases, different materials are combined such as with model
D 1009, trendy sunglasses in the retro style that are striking
with an acetate frame on the upper edge of the frame and a metal
frame on the lower edge. Other “casual” sunglasses models give
the popular aviator shape a modern interpretation with an
exquisite double bridge. Plastic correction frames as well as
rimless models provide a range of choices for the young British
style.
The models from the “Classic”
collection appeal to the true gentleman with their authentic and
timeless value. Luxurious decorative elements such as
diamond-cut surfaces on the sides or painted bridges as well as
fine materials like titanium and wood ensure that the classical
spectacles are a very special accessory.
The
sunglasses and correction spectacles in the “Sport” line are
convincing and appropriate because of their dynamic design and
clear lines. Different surfaces and carbon fibre is integrated
into rubber as well as sporty, curved lenses which emphasise the
claim of being a luxury brand even among sporty
models.
Timelessly
beautiful Timelessly masculine colours
dominate the Alfred Dunhill collection in all three lines -
different shades of brown and grey, as well as Havana, black and
gun. Each of the men’s spectacles is available in three colours.
Model D 1009 comes in four versions. The vintage logo of Alfred
Dunhill placed on the sides of all frames stands for the
fascinating history and iconic present of this unique British
brand.
The Alfred Dunhill spectacles will be
available in spring 2010 worldwide from specialised opticians.
All markets will start with a total of seven correction models,
and an addition nine sunglasses will be launched internationally
and eight in Asia. A variety of appealing displays are
available to opticians for their sales.
