300 dpi





300 dpi





300 dpi





300 dpi





300 dpi




14.09.2010
Let there be Rock

As a worldwide licensee, Rodenstock is presenting the continuation of the Rock Star Baby success story this summer. With the new collection, Rock Star Baby is once again highlighting the guiding principle that lay the foundations of the brand’s success: blending the highest quality with the casualness of Rock ‘n’ Roll into a cool product. Three new sunglasses as well as two new correction frames, each in three sizes, supplement the assortment of the lifestyle brand launched in 2009 by Bon Jovi drummer Tico Torres. Besides two stylish sunglasses specifically for girls and ladies, the expanded Rock Star Baby collection also has its functional side: All new Rock Star Baby spectacles can be glazed with correction lenses, just like the models presented in January.

Spectacles with a Star Factor
The striking spectacles, each one in three sizes, ensure a cool look for kids, youths and adults. For example, the new T 1051-1053 sunglasses now also give stylish mothers and daughters an unmistakable rock star look. The model is made of durable polyamide and is captivating with its glamorous size, a feminine curved lens shape and trendy, narrow sides. Just like all Rock Star Baby sunglasses, this model is also equipped with lenses made of shatterproof polycarbonate. In addition, there are two metal sunglasses – the youth/men’s model T1071-1073 and the girls/ladies spectacles T1061-1063 – in a material mix with metal fronts and plastic sides that is characteristic of Rock Star Baby. All sunglasses are kept in typical rocker colours like black, grey, brown, and muted mauve.

A New Vision of Rock ‘n’ Roll
The two new additions to the correction models have convincing, stylish references: The plastic model T4041-4043 in the colours black and brown is considered to be a modern interpretation of hip nerd-chic. Tough on the outside, soft on the inside – this rocker attitude is portrayed by the T4051-4053 metal frame. It is a combination of a masculine choice of materials – metal front and plastic sides – and harmonious styling. In the colours black and silver/olive, it fits in optimally with the faces of youth and men.

A cross as a side decoration and the signature of Tico Torres on the inside of the sides ensure a unique look for all Rock Star Baby spectacles.

The models of the expanded collection can be ordered immediately from Rodenstock. They are delivered in stylish soft cases.

Every Baby is a Star
The Rock Star Baby label goes back to the idea of making it possible for fashion-conscious parents to give individual styling to their kids. Today, Rock Star Baby has advanced to a lifestyle brand that is more than just a fashion brand. It combines the Rock ‘n’ Roll approach to life with quality at a high level. The premium lifestyle products from Rock Star Baby are timeless in their design, high quality in the materials and workmanship; they outlast fleeting trends, and convey that which is special about Rock ‘n’ Roll.

further inquiry / contact person
Stefanie Biereder

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