Pioneer among Lens Manufacturers

Rodenstock is to be the first manufacturer worldwide to provide an iPad application for lens consulting to opticians starting in autumn 2010. That way, the Munich manufacturer will facilitate a new dimension of modern customer consulting for opticians. Conventional single-vision lenses or complex progressive lenses – the application vividly shows the differences and benefits of different Rodenstock products and optimally supports the consulting discussion using the latest standards of modern technology.
With the clearly organised program, it is possible to compare lenses to each other and demonstrate the differences on the iPad. The parameters that are relevant to selecting a lens such as the pupil distance, corneal vertex distance, frame tilt and bow angle are easy to enter and can be changed as needed. The application can also be started in different languages.

Easy selling
The easy presentation and handling clarify arguments in a sales discussion in a vivid and end-user-friendly way, and make it possible to sell high-quality products more easily and with less effort. At the same time, the application can be used in any corner of the shop and in any consulting situation, thanks to the wireless iPad.

Timo Scherf, Head of Corporate Product Management Lenses at Rodenstock: “We are happy to be the first manufacturer to offer our customers such a consulting application. Besides conventional promotional sales material, the demand for mobile consulting programs is increasing. Our claim here as well is to always be at the state of the art and give our customers the best possible support.”

The program will be available in the App Store as of autumn 2010. Rodenstock customers can then easily register for the application in Rodenstock Net under www.rodenstock.net. Attractive offers for the market launch and an easy to understand quick user’s guide will complete the package.

further inquiry / contact person
Stefanie Biereder

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