300 dpi





300 dpi





300 dpi





300 dpi




19.07.2010
A Successful Concept Prevails

The Rodenstock Concept Shop success story continues: A new shop was opened in the Russian capital city at the beginning of July. The new Concept Shop was setup at a top location in a new shopping centre in one of the most dynamic districts of Moscow.

One concept for all situations
Even in the exclusive mall, the Rodenstock Concept Shop stands out and shows that with a coherent shop design, any shop can become a real eye-catcher. The latest frames from Rodenstock and Porsche Design are displayed in the approximate 140 m2 of space, and the Concept Shop also has enough room for the ImpressionIST®. The customer always has the products in sight, regardless of whether he is sitting at one of the consultation tables or enjoying an espresso at the bar. The collections are presented in glass-fronted cabinets at eye level with sliding elements and mirrors to ensure variety and encourage customers to try the spectacles on. In order to provide the best-possible expert advice, the employees of the shop are trained in Germany including how to sell high-quality progressive lenses, sport spectacles and hi-tech luxury brands like Porsche Design.

Besides the new Concept Shop and the shop at the company’s Munich premises, examples of successful implementations by opticians can be seen in several German cities and also in Dubai, Zurich, Croatia, and Saudi Arabia. Additional shops will follow this year including Hamburg and Berlin.

Opticians who are interested in the Concept Shop can contact their Rodenstock partner.

further inquiry / contact person
Stefanie Biereder

printable version

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