Porsche Design presents Tailor-Made Glasses, a
unique concept for complete spectacles in the luxury segment.
This complements Porsche Design's high-quality portfolio
and offers style conscious spectacles wearers a perfect brand
product – exclusive frames and innovative high-tech lenses made
by Porsche Design. The tailor-made lenses are adapted to the
wearer’s eyes as well as to the frame and have the brand
laser-engraved into the lens to emphasise the philosophy of
Porsche Design, which is the highest product quality, innovative
engineering and purist design from a single
source.
Timeless design meets
trendsetting optical technology Porsche
Design Tailor-Made Glasses stand for optimum vision,
extraordinary comfort and unmistakeable exclusivity. This is an
individual premium brand product that meets the high demands of
Porsche Design customers. Tailor-Made Glasses are available as
plastic single-vision and progressive lenses and optionally as
colourless, tinted and self-tinting, and they are convincing
with very clear advantages. Only with this one-of-a-kind concept
are three factors, i.e. the individual parameters of the
spectacles wearer, the frame model and the lenses, perfectly
harmonised so that the highest optical quality and unsurpassable
harmonious aesthetics can be achieved. This is the reason that
Porsche Design Tailor-Made Glasses are only available as
complete spectacles.
Highest
wearing comfort for the highest demands The
premium antireflection coating developed in a plasma-based
process ensures clear, reflection-free vision and optimum
contrast at work or during recreation. In addition, the
high-tech lenses are configured with a scratch-resistant, water
and grease-repellent premium care coating that also has
antistatic properties. Dirt simply beads and the lenses can be
cleaned quickly and easily. The unique quality features become
visible at first glance through the pd brand engraving on the
right lens.
Quality and precision
down to the last detail The Porsche Design
success factors, i.e. quality and precision, are manifested in
every detail in the Tailor-Made Glasses. For the retail channel,
this means a perfectly thought-out concept that is optimally
matched from the idea, continuing with the design and right up
to when the spectacles are handed over. Besides a three-year
quality guarantee on the lenses and a one-year lens insurance
policy, Porsche Design Tailor-Made Glasses are convincing with
attractive advertising material that help opticians in their
sales. One of the highlights is an exclusive presentation box,
which turns the hand over of the finished spectacles to the
customer into a stylish event.
Porsche
Design Tailor-Made Glasses are available across Germany as of
summer 2010 at selected retail partners.
