Rodenstock is looking forward to its partnership
with a major German brand at the Mido 2010. The exceptional
collection shall complete Rodenstock's premium portfolio
starting in spring 2010. Rodenstock – with its 130 years of
experience and the associated know-how in lenses and frames –
and Mercedes-Benz being one the most well-known brands in the
world, complement one another
perfectly.
Modern
Classics As a worldwide licensee of the
spectacles from Mercedes/Benz, Rodenstock is presenting the
first sunglasses and correction spectacles as of spring 2010.
The exquisite models are very convincing with their elegant
sportiness and design and functional quality at the highest
possible level, which means they will appeal to more than only
fans of the German car brand. Three different product lines
ensure a wide range of brand-conscious buyers. A specially
adapted collection was designed especially for Asian end
customers.
Self-confidence as a
statement The sporty entry level segment is
directed primarily at young design fans and will be introduced
as a pure sunglasses collection. Progressive shapes in a curved
or shield look as well as striking 3D workmanship and logos
placed on metal plates will convince lifestyle-oriented men who
like to visibly wear the famous star.
The
premium segment of the upmarket model series for the elegant,
comfort-orientated spectacles wearer is characterised by a
timeless design and picks up the shapes of the classical Carré
and pilot spectacles. Harmonious material combinations of metal
and plastic guarantee greatest possible wearing
comfort.
The top segment stands for pure
luxury and superiority with a particularly exclusive choice of
materials. Extremely light, pure titanium and innovative
integrated spring hinges will appeal to technology-enamoured
fans of the brand. Cool colours and masculine/dynamic shapes
suite real men of any age.
For
connoisseurs Based on the typical car paint
colours of Mercedes-Benz, the spectacles are mainly in muted,
dark hues like blue, black, burgundy, and Havana. Most models
are offered in four colours. Matt surfaces for the plastic
frames, or alternatively matt/gloss patterns inspired by
radiator grills for the metal spectacles ensure thrilling
effects.
The Mercedes-Benz spectacles
collection will be available as of spring/summer 2010 worldwide
from specialised opticians. In the international market, there
will be a total of seven correction models and five in Asia. In
addition, nine sunglasses will be launched internationally and
four in Asia. A teaser collection has already been shown in
February at the Shanghai International Optical
Fair.
A variety of appealing promotion
material and high-grade displays are available to support
opticians in successful selling.
