300 dpi




300 dpi




300 dpi


19.08.2010
Rodenstock Continues the Boris Becker Edition

Following the successful start at the opti 2010, Rodenstock is now continuing the Boris Becker Edition with three exclusive sunglasses. The most successful German tennis player of all times – who has always worn stylish sunglasses himself – accompanied their development as an advisor. The collection is aimed at sporty men who have an affinity for fashion and who value high-quality and simultaneously elegant designs.

Two models in the pilot style
The Boris Becker Edition stands for that which the tennis star has always epitomised on the court: dynamics, quality and uniqueness. Two of the sunglasses are orientated around the currently hot pilot style, refined, however, with an individual flair. With the R 1354 frame, this is seen in the high-quality plastic application in the middle of the top bridge, which corresponds to the colour of the end pieces on the sides. With the R 1355 model, this is expressed in the decorative springy construction of the stainless steel frame with a continuous top bridge. The use of material has been intentionally reduced for both frames – ultimately the pilot models stand for lightness and sportiness (R 1354, R 1355).

Understatement in the third frame
A sporty design also characterises the third frame of the Boris Becker Edition. The timelessly simple R 3232 plastic sunglasses made of stable polyamide have smaller lenses and wide sides. The Rodenstock “R” made of decorative metal and worked into the sides harmonises with the high-quality workmanship of the frame. As usual, Rodenstock once again uses a very discrete logo here, completely in the style of the sporty understatement of the frame (R 3232).

Boris Becker continues to accompany the advertising campaign
The colours of the sunglasses are kept to masculine shades like black and brown as well as summery variations like gold, silver and grey. All three frames have the exclusive Boris Becker Edition signet on the inside of the sides. The tennis legend will be at the centre of the campaign as an advertising partner for the expanded edition this summer as well.

further inquiry / contact person
Stefanie Biereder

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