1990-2010

Through a number of innovative products (progressive lenses, plastic lenses, surface finishing, phototropy), Rodenstock’s market share has grown constantly since the middle of the nineties. Under constant price pressures, production was increasingly outsourced to more cost-effective countries such as Thailand and the Czech Republic.

Production in Germany is concentrated on the locations of Regen and Frankfurt/Main. During the course of the revitalisation of the brand, the spectacles collections were completely revised and repositioned following design criteria. Today, frames and sunglasses from Rodenstock are leading the market in Germany and are considered to be innovative, light, and functional.

At the end of the nineties, Rodenstock parted ways with the lines of business involving optical instruments, machines as well as precision optics and concentrated exclusively on the core business - spectacles.

The new generation of progressive lens spectacles, ImpressionILT, launched in the year 2000 made it possible for the first time to have individual adaptations when calculating the ophthalmic lenses, thanks to taking the shape of the face and the chosen frame into consideration. This resulted in a considerable improvement of the vision quality and the visual comfort.

Two trendsetting innovations were presented at the OPTI trade fair in Munich in 2007: Impression FreeSign®, the world premier for optimised vision, and Informance®, a design study for the spectacles of the future from Rodenstock.