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|  | 13.01.2012
Porsche Design Celebrates 40 Years of Engineered Luxury
Trends come and go, but Porsche Design remains.
Porsche Design has inspired for 40 years with engineered luxury.
Numerous products of the luxury brand have advanced into true
classics over the past four decades, and are still famous in the
entire world today. Take the world's first sunglasses
with replaceable lenses, for example, i.e. the P'8478.
For the anniversary, Porsche Design Eyewear is presenting the
legendary P'8478 in the limited special edition
"40Y". For all enthusiasts of Porsche Design
Eyewear, the luxury brand is also presenting two exquisite
anniversary collector's boxes with other exclusive
items for devotees.
Iconic Style
Since 1972
40 years ago, the company founder
Professor Ferdinand Alexander Porsche devel-oped the legendary
Chronograph I, the world's first black watch. The
second prod-uct from Porsche Design followed in 1978: the
so-called "Exclusive Spectacles" or also the
P'8478. The perfect design has remained unchanged
since then. Only the choice of material was adjusted to
today's level of technology with ultralight tita-nium.
Porsche Design is issuing the P'8478 pilot spectacles
in an exclusive special edition for the 40 year anniversary of
the brand. They are made of sandblasted titanium in matt
silver-grey combined with brown, silver-mirrored, progressive
tint lenses, which emphasize the typical look of the seventies
in a way that is true to its style. A 40Y laser emblem – for 40
Years – on the bridge and the inner side of the right side make
the special model unmistakable. The number of P'8478
sunglasses is limited to 10,000, and they are available in the
four sizes S, M, L, and
XL.
Classic for
Collectors
There is also the "40Y
of Innovation" collector's box for Porsche
Design fans for the anniversary. The box, which is limited to
1972 specimens as a reference to the year the brand was founded,
contains the P'8480 Y, P'8418 Y and
P'8494 Y sunglasses in addition to the
P'8478. They are all classics of the Porsche Design
Eyewear collection, which have been reissued for the
brand's birthday, and are available exclusively in
this format in the exquisite "40Y of
Innovation" box. Another anniversary edition is the
"40Y of Iconic Products" box. It contains two
very special icons of Porsche Design: the world's
first black wristwatch from 1972, the so-called Chronograph I
from the "Iconic Style" collection in
exclusive, matt silver-grey, as well as the world's
first sunglasses with replaceable lenses, the P'8478
in the special 40Y design. The logo on the sides and the inner
sides pick up on the shade of red of the second hand of the
Chronograph I paying homage to the history of the luxury brand.
The number of collector's boxes is limited to
911.
40 Years of Trendsetting
Design
Since its founding in 1972, Porsche
Design has created luxurious companions for life. Here, the
brand combines a purist design with the highest quality
materials, innovative functionality and perfect craftsmanship.
In short - it is engineered luxury. The "iconic
style" that is typical of Porsche Design made its debut
in 1972 with the world's first black watch. Today, the
product range includes watches and eyewear as well as luggage,
electronic products, a men's cologne line, a sports
collection and also a fashion collection for ladies and men. The
philosophy of Porsche Design has remained unchanged and has been
acknowledged at all times - specifically with more than 130
national and international awards.
One of
the most striking examples is the so-called exclusive
spectacles, P'8478, which were launched by Porsche
Design in 1978 as the first replaceable lens spectacles in the
world, and which are still one of the most successful sunglasses
in the world to this day. The P'8480 sunglasses with
the innovative folding mechanism also created a stir in the year
1980. The fold-up pilot spectacles can be folded up in no time
at all. Another classic is the P'8470 shield
sunglasses in the sporty 80s look, which were made famous by
Yoko Ono. The artist wore the spectacles for the first time in
1979 at a press conference and was seen with them later on
various records and magazine covers. Now the model is known
among enthusiasts under the name of Yoko Ono
spectacles.
The focus at Porsche Design has
also been on women since 2010 with the first sunglasses
collection for women who are looking for a clear, functional and
time-less design without having to forego that which is special.
The ladies spectacles collection was expanded in August 2011 to
also include correction spectacles.
further inquiry / contact person
Stefanie Biereder
printable version
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