300 dpi




300 dpi




300 dpi




300 dpi


29.03.2011
Worth a second look!

The year 2011 could hardly have started better for Rodenstock. After the opti, which ended with record results, the Munich spectacles manufacturer presented its new products just as successfully in Shanghai and Moscow. At Moscow's "International Salon of Ophthalmologic Optics" and the "Shanghai International Optics Fair", Rodenstock showed innovative new developments in the area of lenses as well as its latest eyewear collections. Three exclusive launch parties for the Porsche Design, dunhill and Mercedes-Benz brands, which are extremely popular in Asia, completed the programme surrounding the SIOF in Shanghai perfectly.

China at a Glance
The week in Shanghai was a success across the board. The new frames were received with enthusiasm not only at the trade fair, but also at the launch events - and many were ordered as well. The evening events took place in very exclusive and simultaneously authentic locations that represented the brands perfectly. They included the legendary Alfred Dunhill Home in Shanghai, the Porsche Design Store on one of the most luxurious shopping streets in the city, as well as the Park Hyatt Hotel with its breathtaking view above the skyline. Selected customers and representatives of the press were able to join in with the latest trends in stylish ambience, discuss the most recent developments in the thrilling market of China, and win valuable accessories from the luxury brands in draws that are typical for Chinese New Year.

Oliver Kastalio, CEO of the Rodenstock Group is more than pleased with the SIOF and the flanking brand events: "Our order books are full; we have exceeded last year's results by far. The extremely positive reactions from customers herald an extremely successful year in 2011, which is very important in such an important growth market like China."

Russian Revolution with EyeLT
The professional audience in Moscow were just a convinced by the different eyewear collections. The new developments in the area of lenses were also met with great interest here as they were in Shanghai. The highlight of the trade fair, EyeLT - the revolution in progressive lenses - is already turning out to be a true success concept, not only in Russia and China.

further inquiry / contact person
Stefanie Biereder

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