300 dpi
300 dpi
300 dpi
300 dpi
|  | 28.01.2011
See better. Look perfect.
Right on time for the trend show, the opti 2011,
Rodenstock presents 16 new correction spectacles to the
international professional audience. This year, besides a
special rimless frames concept, the presentation mainly focuses
on the ladies' models, which are characterised by a
sophisticated design, high-quality materials and perfect
details. Above all, it is the design of the temples, the choice
of materials, and refined surfaces that set the tone of the new
frames across the board. In the process, the wearing comfort
factor is always at the centre of new developments, which is
typical of Rodenstock.
Reduction
to the Essentials: The Trans-Lite Design Concept
Trans-Lite sets new standards in the market for
innovative design. With a multitude of functional and aesthetic
plus points, the new rimless design concept is targeted at a
broader group of buyers. The satiny, translucent sides are made
of the ultra-flexible, high-performance plastic Trogamid®, which
is characterised by its high elasticity, and by very good
adaptability in connection with a barely visible metal insert in
the end pieces. The models have a discrete and light effect.
However, they are still based on an unimposing fashion statement
and – thanks to the low weight and top compatibility even for
persons with allergies – they meet all the requirements of
correction spectacles that are suitable for everyday use and
chic at the same time. In the unisex model, a stainless steel
front forms a charming contrast and emphasises the technical
claim. The glazing system is also innovative. The lenses are not
screwed into place, rather dowelled causing the spectacles to
have a more decorative effect.
It
Depends on the Sides
The ladies'
models of 2011 are considered to be like jewellery, which
elegantly emphasises the personality and femininity of the
wearer. Discretely placed details give the frames a special
flair. For example, fashionable colour patterns characterise the
appearance of the acetate temples of the two ladies'
models R 2173 and R 2174, which are available with Nylor or
rimless frames. The changing chess board pattern has elaborate
workmanship and is applied on the inside of the temples. Due to
the clean outside surface, the sides ensure discrete effects for
the purist crafted spectacles in the cool material combination
of stainless steel and acetate. The construction of the slender
and overlapping hinge is also striking, which also fills a
decorative function. With the Rodenstock "R"
playfully integrated in the sides, Rodenstock is picking up on a
tried and proven design element with the new model R 5248 with a
jewellery-like elegance that replaces a broach or necklace. The
modern acetate frame is flattering with its harmonious feminine
lens shape and soft flowing lines.
Form and Function in Perfect
Harmony
The two men's models R
2171 and R 2172 are convincing with an innovative hinge
construction. Here, Rodenstock provides a functional and
aesthetic lugs/temples design for the striking and masculine
front, which includes the hinge as a decorative element. The
titanium spectacles, which are available with a full rim or
Nylor frame, are supplemented with high-quality multilayer
acetate on the sides, in which the transition is even. Two other
acetate frames for men stand out due to distinctive elements on
the temples. R 5241 and R 5242 are convincing due to the
classical styling and technical refinements like the stable and
smooth spring hinge with a construction that can be inclined.
Rodenstock developed a special precision cut for the front cover
of the decorative elements on the temples, which makes
innovative, three-dimensional bi-colour effects
possible.
In Focus: Material and
Surfaces
The timelessly elegant
ladies' models R 2168 and R 2169 are captivating with
their purist appearance and harmonious, feminine lens shapes.
Fine metal temples with stylish openings and decorative
matt/shiny patterns on the surfaces give the Nylor or rimless
frames a decorative look with exquisite details. The cool
combination of high-quality polyamide and flexible stainless
steel temples on the unisex model R 5249 appeal to a
considerably younger group of buyers as of 25 years old. The
sides design is also striking here. Fine openings create a
balanced relationship between flatness and lightness.
The purist R 2170 rimless frame for men,
on the other hand, is quite the sign of understatement. A new
type of dowelled glazing system, established lens shapes, and a
decorative lug and temple design give the high-quality
spectacles a timeless look. The material that is used ensures
maximum wearing comfort. It is highly flexible beta titanium,
which is used above all in aerospace technology because of its
particular qualities.
further inquiry / contact person
Stefanie Biereder
printable version
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