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Selskapet Rodenstock.Net
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Data Privacy Statement for Rodenstock GmbH

We take the topic of data protection seriously

During the processing of personal data, the protection of your privacy is of great importance to us. When you visit our website, it is standard practice for our web server to store the IP address of your Internet service provider, the websites from which you were referred, the pages of our website which you visit, as well as the date and duration and of your visit. This information is essential for the technical transmission of websites and the secure operation of the server. No personalised evaluation of this data takes place.

If you send us data via our contact form, it is stored on our server in the course of the data backup process. We shall use your data exclusively to process your request. Your data is treated with strict confidentiality. It shall not be passed on to third parties.

Responsible authority:

Rodenstock GmbH
Elsenheimerstraße 33
D-80687 München
Tel.: 089-7202-0
E-Mail: datenschutz@rodenstock.com

Personal data

Personal data is data which relates to you personally. This includes your name, postal address and email address. You are not, however, required to disclose any personal data in order to visit our website. In some cases, we require your name and address, as well as additional information in order to be able to provide you with the desired service.

The same applies in cases where we supply you with information materials at your request, or where we respond to your requests. We will always notify you in such cases. In addition, we only store data that you have automatically or voluntarily transmitted to us.

If you use one of our services, we generally only collect the data required in order to be able to offer your our services. We may also ask you for further information but this is voluntary in nature. Whenever we process personal data, we do so in order to be able to offer you our services or to pursue our commercial objectives.

Non-personal data stored automatically

When you visit our website, we store certain information for administrative and technical reasons. This includes the type and version of the browser used, the date and time of access and the IP address.

This data is anonymised and used solely for statistical purposes, or in order to improve our Internet and online services.
This anonymised data is stored on secure systems – separately from personal data – and cannot be allocated to individual people. This means that your personal data remains protected at all times.


When you visit our website, we may store information on your computer in the form of cookies. Cookies are small text files which are transmitted from an Internet server to your browser and stored on its hard drive. Only the Internet Protocol Address is stored in this instance – and not any personal data. This information, stored in the cookies, enables you to be automatically re-recognised the next time you visit our website, which makes it easier for you to use the site.

You can, of course, also visit our website without accepting cookies. If you do not wish your computer to be re-recognised upon your next visit, you can also reject the use of cookies by changing your browser settings to “Reject cookies”. The appropriate method for doing this can be found in the operating instructions of your particular browser. If you reject the use of cookies, it may, however, result in restrictions on the use of some areas of our websites.

Use of Omniture/Adobe Analytics

Adobe Analytics, a web analysis service from Adobe Systems Software Ireland Limited (“Adobe”), is used on this website. Adobe Analytics uses so-called “cookies”, text files which are stored on your computer and which enable the website use to be analysed. If the information generated by cookies is transmitted to an Adobe server through the use of the website, then the settings guarantee that the IP address is anonymised before geo-localisation and replaced by a generic IP address before storage takes place. Adobe shall use this information on behalf of the website operator in order to assess the use of the website by the users, to compose reports relating to the website activities, and to provide the website operator with further services associated with the use of the website and the Internet. The IP address transmitted from your browser within the framework of Adobe Analytics shall not be merged with other data from Adobe Analytics. You can prevent cookies from being stored by adjusting your browser software accordingly. However, we would like to point out that, in this case, it might not be possible for you to make full use of all the functions of this website. In addition, you can prevent the data which relates to your use of the website (inc. your IP address) and which is generated by the cookie, from being collected and processed by Adobe by clicking on the following link: http://rodenstock.d3.sc.omtrdc.net/optout.html?locale=de_DE. However, we would like to make you aware that it might not be possible to make full use of all the functions of this website in this case. By using this website, you are agreeing to the data collected about you by Rodenstock and its authorised representatives being processed in the manner and for the purposes described above.

Use of Google Analytics with anonymisation function

Our website makes use of Google Analytics, a web analysis service from the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”. Google Analytics uses so-called “cookies”, text files which are stored on your computer and which enable an analysis of the website use to be performed.
The information generated by these cookies, for example, the time, location and frequency of your website visit including your IP address, is transmitted to Google in the USA and stored there.
We use Google Analytics with the add-on "_gat._anonymizeIp" on our website. In this case, your IP address is already shortened by Google within Member States of the European Union or other contracting states to the Agreement on the European Economic Area, thereby causing it to be anonymised.
Google shall use this information in order to evaluate your use of our website, to compose reports for us about the website activities and to provide further services associated with the use of our website and the Internet. If necessary, Google shall also transmit this information to third parties if this is required by law or if third parties are processing this data on behalf of Google.
By its own account, Google shall not associate your IP address with other data from Google under any circumstances. You may prevent the installation of cookies by adjusting the settings of your browser software accordingly; however, we would like to point out that, in this case, it might not be possible for you to make full use of all the functions of our website.

In addition, Google offers a deactivation add-on for the most common browsers, which gives you more control over which data Google collects about the websites which you access. The add-on communicates to the JavaScript (ga.js) of Google Analytics that it shall not transmit any information about the website use to Google Analytics. The deactivation add-on for Google Analytics browsers does not, however, prevent information being transmitted to us or to other web analysis services used by us, if applicable. Further information about the installation of the browser add-on can be found using the following link: https://tools.google.com/dlpage/gaoptout?hl=de

If you visit our website through a mobile end device (smartphone or tablet), you are instead required to click on this link in order to prevent tracking by Google Analytics within this website in the future. This is also possible as an alternative to the above browser add-on. Clicking on this link causes an opt-out cookie to be set within your browser, which is only valid for this browser and domain. If you delete the cookies in this browser, the opt-out cookie shall also be deleted, which means that you need to click on the link once again.

If you have agreed to allow Google to link your web and app browser history with your Google account and use information from your Google account for the personalisation of advertising, then Google shall use your data together with data from Google Analytics in order to create target group lists for remarketing across multiple devices. For this, Google Analytics shall initially record your authenticated Google ID on our website, which is linked to your Google Account (and is, therefore, personal data). Subsequently, your ID shall be temporarily linked with your Google Analytics data in order to optimise our target groups.
If you do not agree to this, you can turn this feature off by adjusting the appropriate settings in the “My Account” section of your Google account.

Conversion measurement with the Facebook visitor promotion pixel

With your consent, which is granted through the following statement – “I agree to the use of the Facebook visitor promotion pixel” – we make use of the “visitor promotion pixel” from
Facebook Inc.
1601 S. California Ave,
Palo Alto, CA 94304, USA
on our website. In this way, user behaviour can be monitored after the users are transferred to the provider’s website by clicking on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertising for statistical and market research purposes and can help to optimise future promotional activities.
The data collected is anonymous to us and, therefore, does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook to enable a link to be made with the respective user profile and to allow Facebook to use the data for its own advertising purposes in line with the Facebook data policy (https://www.facebook.com/about/privacy). You can enable Facebook and its partners to place advertising on and outside of Facebook. In addition, it is possible to store a cookie on your computer for this purpose.
Only users who are older than 13 years may consent to the use of the visitor promotion pixel. If you are younger than this, please ask a parent or legal guardian for permission.

Please click here if you would like to revoke your consent: click here

Use of Google

This website uses Google Maps to display maps and create route plans.
Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
By using our website, you are agreeing to the collection, processing and use of the data which is automatically collected or which you input by Google, one of its representatives, or third-party providers.
You can find the conditions of use for Google Maps here.
You can review the data privacy statement for Google Maps here.


We have taken technical and administrative security measures in order to protect your personal data against loss, destruction, manipulation and unauthorised access. All our employees, as well as the service providers working for us, are obligated to adhere to the applicable data protection laws.

Whenever we collect and process personal data, it is encrypted before transmission. This means that your data cannot be misused by third parties. In doing so, our security measures are subject to a continuous improvement process and our data privacy statements are constantly being updated. Please ensure that you have the most up-to-date version.

Rights of the persons affected

Please contact us at any time if you would like information about what personal data we store about you, or if you would like to correct or delete this data. In addition, you have the right to restrict processing (art. 18 of the GDPR), to object to processing (art. 21 of the GDPR), as well as the right to data portability (art. 20 of the GDPR).
In these cases, please contact us directly.

Changes to this Data Privacy Statement

We reserve the right to make changes to our data privacy statement if this is necessary on the basis of new technology. Please ensure that you have the most up-to-date version. If substantial changes are made to this data privacy statement, we shall make an announcement about this on our website.

If you have any questions relating to the processing of your personal data, please contact:


Or the data protection officers at Rodenstock GmbH directly:

Data protection officers
Rodenstock GmbH
Elsenheimerstraße 33
D-80687 Munich

Tel.: 089-7202-0
Email: datenschutz@rodenstock.com