THE START OF A SUCCESS STORY.
“Visual impairments are not a disease”: Together with his brother Michael, Josef Rodenstock founds the company "Optische Werke G. Rodenstock" in Würzburg. Starting from 1878 self-designed measuring instruments are sold there, as well as lenses and frames.
PIONEER OF VISION.
Josef Rodenstock presents the first framed glasses to the world - the so-called „diaphragm lens”, which becomes a sales hit immediately. Numerous patents follow, such as a glasses measurement apparatus. Even now Rodenstock glasses are being individually adapted in contrast to models from other retailers.
INNOVATIVE TECHNOLOGIES FOR THE TURN OF THE CENTURY.
Rodenstock produces the first sun protection lenses – with individual prescriptions and UV protection. The company also presents its first bifocal lenses with a ground-in near vision zone. The product portfolio also includes rimless glasses, pince nez, monocles, as well as frames made of steel, nickel, doublé and other materials.
GOLDEN TWENTIES FOR RODENSTOCK.
After World War I Rodenstock recovers from the economic crisis faster than other optical companies: Production resources are improved, the technical and scientific work is perfected and sales activities are expanded. Despite the turbulent 1920s, Rodenstock forges ahead with its technical innovations and registers numerous ground-breaking patents. Opera glasses are also sold at this time under the name Aldon and Eldis.
INTERNATIONAL STARS ADVERTISE FOR RODENSTOCK.
Rodenstock is the first manufacturer in the optics industry to win over international film stars as prominent brand ambassadors for its trendy frames: The faces of Hildegard Knef, Brigitte Bardot and Gina Lollobrigida can be found in numerous magazines in 1959.
A LEGEND. THEN AND NOW.
The rocco spectacles set design standards and also impress Hollywood stars. In 2014 the iconic glasses celebrate their comeback with the new rocco by Rodenstock collection.
PIONEER AND ROLE MODEL FOR LENSES IN EUROPE.
Rodenstock achieves another milestone and presents the first self-tinting (phototropic) lenses in Europe. Numerous other innovations follow, including the first models in which the lenses are held by an invisible nylon thread.
The German-Austrian Kangchenjunga expedition in the Himalaya take place with Rodenstock sunglasses and glacier goggles. Summary: "Top technology, even for the most the most extreme conditions."
THE FACE OF THE BRAND.
Rodenstock introduces the distinctive "R" as a logo and trademark, thus giving a clear shape to its philosophy: Glasses should highlight a person's personality. For this purpose, the collections are reworked according to design aspects. To this day, models from Rodenstock are considered innovative, lightweight and functional.
REVOLUTION OF PROGRESSIVE LENS TECHNOLOGY.
Rodenstock creates a genuine innovation with the eye lens technology (EyeLT®): Thanks to the Impression® lenses with DNEye® technology, glasses wearers can exploit 100% of their personal vision potential.
SAFELY TO SUCCESS
Rodenstock launches a new generation of sports glasses. Thei special feature: the Rodenstock ProAct® is available with a glazing of up to +/- 8 dioptres and promises optimal vision – for enhanced safety and performance and more fun!
THE MASTERPIECE IN GOLD.
"To mark its 140-year anniversary, Rodenstock releases ̈"the perfect frame" - inspired by decades of innovation. With the exclusive glasses (limited edition), wearers experience
perfect moments of vision."